August 2020
  

This month we look at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. 

There's one key strategic part of product management that got lost in the agile shuffle. Learn how to bring it back, plus how to quantify your market focus.

Enjoy our August issue.






High Octane Product Management Blog
  • Your Products Have a Gazillion Cool Features! So, What Are You Selling?
  • One Critical Part of Product Management That Got Lost in Agile Development
The Product Management Playbook
  • Your Customer Testimonials Are Missing a Wheel
In the Trenches FAQs
  • How To Quantify Your Market Focus in 5 Steps
Delivering New Solutions Without Building New Products
  • It's Like Finding Money Between the Sofa Cushions
High Octane Product Management Blog
 
Your Products Have a Gazillion Cool Features! So, What Are You Selling?

It's a blessing and a curse.

It's great that your products have so many cool features. It's also a nightmare for marketing and sales. Why? They're trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level. But if they're not, you're in big trouble.

One Critical Part of Product Management That Got Lost in Agile Development 

Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development. More emphasis on deliverables, greater accountability and better product usability. What's not to love?

There is, however, one critical part of product management that got lost in the shuffle!


Product Management Playbook


Here's the playbook to attach it!

In the Trenches FAQs

Is there a way to quantify the extent to which our organization is truly market focused?
Delivering New Solutions Without New Products
It's Like Finding Money Between the Sofa Cushions

Think of a solution this way. It's something your target customers do, and if they do it well, it has measurable strategic value to their business.

You can deliver new solutions without building new products, It's as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits.

For example, restaurants want to reduce operating costs and grow the volume of take-out/delivery orders to compensate for the limited dine-in capacity. If you have a combination of products that impact one or both outcomes, it's a new solution.

Learn these advanced practices for B2B and others with Product Management University On-Demand. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.

1-month subscriptions start at $249 and include the industry's only Portfolio Product Management & Marketing Certification.

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