KBA'S WEEKLY NEWSLETTER

MAY 13, 2021

2021 STATE LEADERSHIP EDITION

KBA CONTINUES TO SHARE THE ISSUES

THE IMPORTANCE OF MEETING WITH OUR MEMBERS

Each year broadcasters from all across the country embark on a journey to the nation's capitol to meet with their respective members of Congress. This migration of concerned broadcasters, coordinated by the National Association of Broadcasters (NAB), is called the State Leadership Conference, or "DC fly-in" as most of us have come to know it.

I'm not exactly sure when the KBA started making the annual trip to DC, but I can confidently trace the archives back at least 60 years. Personally, I have made 22 of those exhausting trips myself. That's honestly nothing to brag about especially when seasoned KBA'ers get together and begin reminiscing about past trips and schnanigans.

Nonetheless, the DC fly-in is critically important to keeping broadcast relevant issues front and center with our delegation, and remind them of the important role that broadcasters play in their communities. To say that KBA's attendees have done a good job representing these issues over the years is a gross understatement. Year in and year out we literally pack the congressional offices with broadcasters. And by "pack", I mean 30+ sardines stuffed in a 10 x 10 sweat box, standing, with no personal space whatsoever.

For most of us who made the trip to DC in February of 2020, this was the last time that we were together in-person. And while COVID changed the dates and platform for this years SLC, the mission and the importance of sharing the issues remain the same. This week we are meeting virtually with our members of Congress. On Tuesday we met with Senator Paul and on Wednesday we met with Congressman Comer. The meetings will continue today and next Wednesday, May 19th.

If you have never participated in the DC fly-in or perhaps you haven't had the time available to travel to DC in past years, I would like to personally invite you to sit in on meetings today and experience the passion of your fellow broadcasters as they share share their local stories and present the issues of concern with Kentucky's Congressional delegation. A schedule of those meetings is shown below.

Chris Winkle

President & CEO

Kentucky Broadcasters Association

SCHEDULE OF UPCOMING MEETINGS

SIMPLY CLICK ON THE BLUE BUTTON TO JOIN

THURSDAY, MAY 13, 2021

11:00 AM ET - CONGRESSMAN JOHN YARMUTH

11:30 AM ET - CONGRESSMAN BRETT GUTHRIE

12:00 PM ET - CONGRESSMAN HAL ROGERS

2:00 PM ET - CONGRESSMAN ANDY BARR

WEDNESDAY, MAY 19, 2021

4:30 PM EDT - Meeting with Leader Mitch McConnell

Hosted by: Mark Buckles, 2021 KBA Chairman

This is a listen only meeting and is strictly closed press/off the record.

Dial In: 415-527-5035

Access Code: 199 506 9264 # #

WHAT ARE THIS YEARS SLC ISSUES?

CLICK ON THE ISSUE TO LEARN MORE

PRESERVING LOCAL JOURNALISM

PREVENT CHANGES TO AD TAX DEDUcapCTIBILITY

ENCOURAGE DIVERSITY IN BROADCASTING

PERFORMANCE TAX

SMITH'S FINAL SLC AS NAB PRESIDENT

NAB SENDING STRONG MESSAGE TO CONGRESS

NAB Sending "Strong" Message to Congress - Radio Ink

That's what Gordon Smith said the National Association of Broadcasters is up to, as he addressed the State Leadership Conference Tuesday, the last speech he'll deliver to the group as the CEO of the NAB. Smith mentioned the NAB's top priorities...

Read more
radioink.com

JEFF SCHMIDT'S SALES TIP OF THE WEEK

POWER NEGOTIATION

Many people cringe at the word negotiation. They think of haggling over the price of a car, hammering out the details of a contract, negotiating a raise, putting a deal together. Those are all examples of what we would refer to as formal negotiations.

In its simpler, less threatening definition, negotiation is simply a discussion aimed at reaching an agreement. By that definition we are involved in hundreds of negotiations a day. Getting your pet do come in, or go out, getting your child to eat their peas, negotiating with your own self as to whether you should work out today. These are all examples of negotiation, but we don’t label it as such.

Roger Fisher and William Ury and Bruce Patton wrote a groundbreaking book on negotiating: Getting to Yes: Negotiating Agreement Without Giving In. “Like it or not says Fisher, you are a negotiator. Everyone negotiates something every day.

As you might expect, Lawyers have extensive training on the skill of negotiation. Harvard Law School has created a “Harvard Negotiation Project and developed a framework to help people prepare effectively for negotiation. They describe the seven elements framework as the essential’s tools needed to identify your goals, prepare effectively, minimize surprises, and take advantage of opportunities as they arise.

Interests. Interests are “the fundamental drivers of negotiation,” according to Patton—our basic needs, wants, and motivations. Often hidden and unspoken, our interests nonetheless guide what we do and say.
Legitimacy. The quest for a legitimate, or fair, deal drives many of our decisions in negotiations.
Relationships. Whether you have an ongoing connection with a counterpart or don’t think you’ll ever see her again, you need to effectively manage your relationship as your negotiation unfolds.
Alternatives and BATNA. Even as we take part in negotiations, we are aware of our alternatives away from the table—what we will do if the current deal doesn’t pan out. Negotiation preparation should include an analysis of your BATNA, or best alternative to a negotiated agreement, according to Getting to Yes.
Options. In negotiations, options refer to any available choice’s parties might consider to satisfy their interests, including conditions, contingencies, and trades.
Commitments. In negotiations, a commitment can be defined as an agreement, demand, offer, or promise made by one or more party.
Communication. Whether you are negotiating online, via phone, or in person, you will take part in a communication process with the other party or parties. The success of your negotiation can hinge on your communication choices

Just studying these 7 elements of negotiation and understanding the building blocks and make you more prepared, comfortable and competent.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

THE FIRST AMENDMENT'S ROLE IN BROADCASTING

By David Oxenford

Everyone knows that a fundamental principle of American democracy is the First Amendment – guaranteeing many freedoms to US citizens including freedom of the press and freedom of speech. It is one of those concepts that underlies our society, but is often mentioned only in passing, and rarely considered in practice. Few people – even broadcasters and other media companies – have cause to think about First Amendment principles in their day-to-day operations. The concepts embodied by the First Amendment are almost a given – except when they are not. Click here to read more.

IMPACT BROADCAST AWARDS FINALISTS & SHOW

Congratulations to the 1st Annual Impact Broadcast Awards Finalists. The list is available here. Winners will be announced during the live streamed awards show on Tuesday, June 8th at 2:00 PM ET. Details to come on how you can view the event.