Hi Cindy,

It's October, and we are in the final stretch of 2022. 2023 is looming on the horizon, and anyone who works in marketing needs to be prepared for what's changing or evolving. There's a lot of both that will happen.

If you work with LinkedIn on an ongoing basis, you'll want to read the 'Six Essential Elements for Your 2023 Marketing Plan.' While it includes a variety of ideas, it captures what will be good in 2023 for the business social site.

If you actively look at whether people find your business in search engines (we all should be), then definitely read about the top six search engines. We all know that Google is the largest, but can you use some of the others effectively for marketing too? 

Take time to see the changing colors of the season. It's a beautiful time of year. 

Enjoy,

Cindy Neky

Marketing Pathways

724-255-4025

My LinkedIn profile

How to Identify Scalable Facebook Ad Campaigns

The first step to leveling up your paid Facebook campaigns is finding a ad set that’s worth scaling. Start by clarifying the key performance indicators (KPIs) for your Facebook advertising campaign. For example, you may want to reach goals related to return on ad spend (ROAS), cost per result, click-through rate (CTR), or other key metrics.

To find what works best, plan plenty of time for split testing ad sets. Although you always have the option to compare ad sets in Ads Manager, it’s often easier...Read More>>>

The sleeping giant that is content marketing woke up last year. Now it’s hungry.

That theme emerged from Content Marketing Institute/Marketing Profs’ B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 research report sponsored by ON24 and released today.

Consider this: 71% of the B2B marketers surveyed say content marketing has become...Read More>>>

Oftentimes, marketers focus heavily on Google when vying for traffic.

It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines...Read More>>>

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure. To pave the road to corporate success, every company needs a solid, actionable marketing plan. 

Six Must-Have Tactics for 2023...Read More>>>