Grant Cardone is pure grit, tenacity and action! Wow, what an experience talking to and learning from this guy. His embraces the Rockstar Attitude and he really urges his followers and clients to make success their duty, responsibility, and obligation. I hope you like the excerpt of my interview with Grant from the upcoming book I am co-authoring with Dr. Jim Samuels on the power of
ATTITUDE
!
#GrantCardone (
grantcardone.com
) is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His five privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the
“25 Marketing Influencers to Watch in 2017”
.
Mark: How
important do you believe attitude has been in the development of your career?
Grant Cardone:
That's a great question. A lot of people think I'm a positive person and I'm like, "Yeah, I don't know who you're talking about but it's not me."
Mark:
Well attitude is not necessarily positive: attitude can be a very specific belief system and a very specific point of view. So I'm not looking at like, "Oh, were you positive or negative?" I actually want to get into the grit. I want to get into the stories. I want to find out when you were consciously choosing an attitude or consciously making attitude shifts-
Grant Cardone: Dude, I get so tired and so frustrated with being small.
Mark:
Got you.
Grant Cardone: And the thing that drives me is seeing other people do phenomenal, extraordinary things, it both inspires me and it fuels me to like, "Why am I not doing that?" Inside of me there's a deep, I don't know, a psychologist would probably say something's wrong with me, but there's this deep... One, there's some honesty in me that I know I can do more. It's not arrogance. Even though I appear to be an arrogant person to a lot of people, but it's this demand on self.
Mark:
Right.
Grant Cardone:
That I know, because I know I can do more and I'm very unhappy that I haven't done more. And so that's the attitude. And I like the attitude is a viewpoint. And people see me and they're like, "Oh, my God, look what you've done." But I see me and like, "Oh, why haven't I done more?" Because of my viewpoint and because I know the decisions I've made and I know the things that I've not taken risks on. I know where I play it safe. I know the secrets of Grant Cardone.
Mark:
Right.
Grant Cardone:
Other people just see what I put on today, right? Or they see what I've been working on. They don't see what I wake up with. So probably this demand of myself to... Like I walk in a bathroom and I see toilet paper on the floor, it drives me f**king crazy.
Mark:
I feel you man. I'm the same way.
Grant Cardone:
And it's not some kind of disorder. It's not a disorder. I think it's a gift. I think it's like a demand to put order in my life and in my environment. And why would not pick that up? I'm not pissed off that somebody else didn't pick it up. It's reminding me of all the shit I didn't pick up in my own life.
Mark: Yeah. And that becomes a driver. That becomes an activator for you. I was listening to your
Behind The Brand
interview and you had said something- that you use fear, you eat fear because fear is the biggest thing that can combat complacency. And obviously a lot of this is that you obviously never seem to feel complacent. You always know that there's more to do. And that is a very, very powerful attitude because that's obviously what drives you to be so diverse in who you are and what you do, and never sit on your laurels. Because let's face it, with 99.999% of people, they achieve a certain amount of success, they go, "I've made it." I'm a little bit like you. I'm like, "No, I never feel like I've made it." And I don't think that you're rude. I think that you're audacious and you're authentic and I think that you communicate because of who you are and how you communicate, that's why you've been able to affect all these people. That's why you sold out 32,000 people at that Marlin stadium on f**king Superbowl, dude. I mean that is so audacious.
Grant Cardone:
Yes.
Mark:
But that is because something inside of you is driving you beyond non-complacency.
Grant Cardone: Fear is one of them, fear is definitely one of them. The other one is the hate. Hate is a massive driver for me.
Mark:
Your hate, or the fact that other people have hate?
Grant Cardone:
Yeah. That other people... It's that other people count me out. You shouldn't do that. You can't do that. Why are you doing that? And also the haters, that's all fuel for me. It's a tremendous amount of fuel. I grew up a little guy, right? So I got bullied and pushed around and, "He can't do that. He's not going to amount to anything." That chip on the shoulder kind of phenomenon has really been a driver. And also the awareness that the middle class, you call it comfort, I call it the middle class.
Mark:
Okay.
Grant Cardone:
The middle class because there's so many people. You said the 99.999%, right? Poverty is not the problem in America, nor is it the wealthy. It's everybody in between.
Mark:
Interesting.
Grant Cardone:
And it's the people that have settled for the two cars, and the gate, and the fence, and the puppy, and the welcome mat, and they're fine, and the debt. And they're unhappy. And it's that the dash between the time you're born and the time you die. It's like, "Am I living or not?" It's not about money, dude. It's not about fame. It's about people saying, "I can't." What are you doing selling your event on Super Bowl weekend. I'm like, "F**k, I'm a genius." And they're like, "Why would you do that?" And I'm like, "Number one-no one else will!"
To your safety, joy and prosperity in
The New Frontier
