Product Led Growth (PLG) is becoming an increasingly important SaaS business model. Note that I didn't say Go to Market model because PLG is much more than that.
Openview Partners has been a strong advocate of PLG and has done a survey of SaaS businesses for the past three years focusing on product benchmarks. This year they had 450 respondents so this is a good cross section of companies.
Some of the key points from this year's results include:
- There is significantly increased PLG adoption
- You need to understand how to build virality into your product
- Focus on a successful new user journey
You can access a summary of the results
here and the full report is also available from the summary.