Originators in the commercial equipment finance and leasing industry have unique attributes to offer their vendors and end-users. Flaunt your personal value; be proud of your uniqueness. Sell these attributes first - professionals want to do business with confident individuals who are willing to express their strengths.
Every potential vendor and end-user want to know the following:
What value do YOU specifically offer?
What makes YOU different than your competition - how are YOU unique?
How do they benefit from YOUR uniqueness?
Aggressive originators proactively sell their personal value proposition. They answer these three important questions in every conversation. They are constantly expanding upon how they are the best. They are aware that they cannot be all things to all prospects. However, they focus on vendors and end-users that align with their uniqueness and will benefit the most from their attributes.
Survive - Thrive - Lead
This "Sales Tip" is provided by Wheeler Business Consulting.
