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Highlights In This Issue:
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GMs May Requests FEMA's Free PPE Masks Being Sent for Michigan Broadcasters
The Federal Emergency Agency (FEMA) is expected to send a significant quantity of face masks for state broadcasters to be distributed to all radio and television stations. This is part of FEMA's effort to supply all essential communications workers with masks. The MAB has not received the masks yet. Delivery to stations will be based on what we receive and a first come - first serve request. A survey was sent to General Managers this week to request masks. General Managers who have not completed the survey should contact Denise Weston at weston@michmab.com to make their requests.
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 FCC Proposes Higher Radio Regulatory Fees for 2020
For the second year, the Federal Communications Commission will propose to increase radio stations. According to a report in Inside Radio, the hike won't be nearly as steep as it was a year ago.
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NAB Urges Congress to Increase Local Media Ad Budget
The National Association of Broadcasters is pushing an initiative to help increase the advertising revenue local media gets from the federal government, while lawmakers increasingly support expanding the Small Business Association loan qualifications to include more community newspapers and broadcasters.
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NAB Reiterates Call for FCC to Ease Ownership Rules
The National Association of Broadcasters continues to urge the Federal Communications Commission to relax rules about station ownership, particularly for radio, saying that the coronavirus pandemic makes existing challenges worse for broadcasters.
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Record Companies Respond to FCC Commissioner on Payola - What Should Broadcasters Learn from the Responses?
By: David Oxenford,
Wilkinson Barker Knauer LLP
The responses by the major record labels to Commissioner O'Rielly's inquiry into allegations of payola practices were published last week while we were all distracted with pandemic issues. While the responses were perhaps not surprising - saying that the record labels do not engage in any on-air pay-for-play practices where the payment is not disclosed - they nevertheless highlight some practices that should be observed at every radio station.
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Share Your Station's COVID-19 Stories
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.
Send your stories and photos to teh MAB's Dan Kelley at dkelley@michmab.com .
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Flint Television Comes Together, Goes Statewide with Governor Whitmer Town Hall
The fourth statewide virtual Town Hall meeting on the COVID-19 pandemic and the third with Governor Gretchen Whitmer took place Thursday, April 30. Fint/Saginaw/Bay City stations WJRT-TV, WNEM-TV and WEYI/WSMH-TV jointly presented the Governor in a 60-minute broadcast with questions and answers on the state's response to the current crisis.
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WDET Documents Detroit with 'COVID Diaries: Stories of Resilience'
In response to the COVID-19 pandemic, Wayne State University's WDET-FM is partnering with Documenting Detroit and local media makers to produce a multimedia series called "COVID Diaries: Stories of Resilience." which will illustrate life and resilience during the outbreak in Southeast Michigan.
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WKAR's Scott Pohl Retires
After 35 years, WKAR-AM/FM (East Lansing) senior news reporter Scott Pohl has retired. During his time at the station, he has worked as a host, producer, call-in show anchor and general assignment reporter who enjoyed reporting on stories about art, music, science and health.
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 Michigan Radio, WXYZ Reporters Honored with Award for Advancement of Justice
Michigan Radio reporter Sarah Cwiek and WXYZ-TV (Detroit) reporter Heather Catallo have been selected as a winners of a 2020 Wade H. McCree Award for the Advancement of Justice by the Michigan Press Association Foundation.
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 Mt. Pleasant's Bob Peters in RadioInk's List of Top 20 Leaders
Congratulations are in order for Latitude Media (Mt. Pleasant) Co-Owner/General Manager Bob Peters, who was recently featured in RadioInk Magazine's list of Top 20 Leaders.
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 Former Detroit Personality Johnny Williams Dies from COVID-19 Complications
The MAB has learned that former CKLW-AM/WNIC-FM air personality Johnny Williams passed away April 16 due to complications from the COVID-19 virus.
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Midwestern Broadcasting's WKLT-FM Adds 2nd Simulcast Signal
On April 27, Midwestern Broadcasting's WKLT-FM (Kalkaska-Traverse City) added another station to its simulcast network. Midwestern's WRGZ-FM (Rogers City) joins WBCM-FM (Boyne City) in simulcasting the primary WKLT signal.
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 Nominations for Public Media Impact Awards Due June 3
Nominations are due June 3 for the the 2020 MAPB Public Media Impact Awards. Up to two awards are given - one Professional (all professionals including volunteers working in public broadcasting) and one Donor (individuals or foundations).
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Looking for Sales Professionals?
The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals.
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 FREE Webinar: Paul Weyland Will Help Your Make Your Mark in the Recovering Economy
Available FREE of charge to MAB members, this important sales training opportunity will feature tips and techniques for advanced and intermediate sellers. It's time to pick things up as the state opens up for business again.
Learn More
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LBS has Nearly 7 Hours of Coronavirus-related Training Content Available
Free to MAB Members
 There are 29 newly created Local Broadcast Sales videos available to MAB members for FREE. That's nearly seven hours' worth of new content specifically designed to address selling and leading during this pandemic! Titles include:
- What's Your COVID-19 Strategy?
- How to Work From Home
- COVID-19: Be the Best in Your Market (including LIVE Q&A from Broadcasters) - Parts 1-7
- Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy (including LIVE Q&A from Broadcasters) - Parts 1-11
- The Survival Marketing Workshop (including LIVE Q&A from Broadcasters) - Parts 1-9
Learn more here: http://localbroadcastsales.com/covid-19/
EVERY Michigan sales manager and seller can create their own, individual LBS account FREE of charge through your station's membership with the MAB. To create an account, fill out the simple form on the LBS home page.
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The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
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May 21, 2020 | 1:00 - 2:00 p.m.
"Working with Agencies
More Effectively"
with Emmie Musser, Güd Marketing
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Emmie is a passionate social marketer dedicated to designing marketing campaigns that inform the uninformed, connect the disconnected, and attract people to resources that help improve their lives. She leads community engagement and media strategy at Güd Marketing. This includes a wide range of responsibilities from research analysis to development and implementation of comprehensive community education and marketing plans. She has worked on national, statewide, regional and local campaigns for clients including Auto-Owners Insurance, Michigan Education Trust, the City of Flint during the lead water crisis, Michigan Office of Special Education, and more. With over 15 years as a marketing and media professional, Emmie has developed a deep understanding the ever-changing media landscape. She is a data-driven marketer who also understands that relationships are paramount to creating right media mix to drive results. An experienced speaker and trainer, Emmie as taught media, digital, and social media marketing throughout 26-states.
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May 21, 2020 | 3:00 - 4:00 p.m.
"21st Century Leadership -
How to cultivate leadership in today's workplace."
with Jeff Butler, Generation Workplace Expert
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Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it's imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement.
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8 Ways Your Radio Station Can Encourage Streaming During the COVID-19 Pandemic
By: Seth Resler,
Jacobs Media Strategies
We know that people are driving less during the COVID-19 pandemic, and this is a challenge for our industry because the car is, under normal circumstances, where the most radio listening happens. Radio broadcasters hope that they can offset the loss of in-car listening with an increase in in-home listening, but there's a hurdle: We recently surveyed radio listeners and found that nearly a fifth of them do not have a working radio at home:
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Subscribe to
MAB News Briefs
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May 12 | 12 p.m.
FREE LBS Webinar with Paul Weyland (Register Now)
May 21 | 1:00 p.m.
Free Webinar: "Working with Agencies More Effectively" (Register Now)
May 21 | 3:00 p.m.
Free Webinar: "21st Century Leadership"
(Register Now)
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Midwest Communications
(Holland)
Posted: April 27, 2020
Marketing Executive
WGHN-FM/AM, WMPA-FM
(
Grand Haven
)
Posted: April 23, 2020
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We know your station is great. Now lets show all the other
broadcasters across Michigan just how great you are.
Send pictures, video and news releases about your
station's accomplishments to be featured in the
weekly MAB News Briefs
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The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at
MABFgive.com.
THANK YOU
Foundation Supporters
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John E. Fetzer Memorial Trust
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Great Lakes News
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