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The Rupert Report

From the Desk of AIANTA's CEO | September 19, 2022

Photo from left to right: Raymond Bacon, Economic Development Director, Yurok Tribe, CEO Sherry Rupert, Caroline Beteta, President and CEO, Visit California and Chairman Reid Milanovich, Agua Caliente Band of Cahuilla Indians

CEO Rupert Participates in Visit Native California Press Conference

AIANTA joined Tribal Leaders, State officials and Visit California in unveiling a new statewide initiative designed to showcase California’s vibrant Native communities and cultural tourism experiences to travelers from around the world. The announcement was made last Wednesday at the site of the future Agua Caliente Cultural Plaza in downtown Palm Springs. Visit Native California is funded by a federal grant awarded as part of the American Rescue Plan Act to help the communities hardest hit by the pandemic. The grant earmarks $1 million to increase awareness of and travel to the state’s cultural heritage tourism experiences. The funding will allow Visit California to create and share stories on the Visit Native California platform, which will be housed online at VisitCalifornia.com. Stories will celebrate the spirit and diversity of California’s people and promote visitation to tribes’ cultural heritage tourism experiences. As the state with the highest population of Native Americans, and one of the nation’s leading tourism destinations, California is positioned to drastically boost national Native tourism promotion and interest with this initiative. We’ve seen the economic benefits that come from uniting under a common banner, but more importantly we see the power of cultural tourism to support preservation and perpetuation of our culture. This is a tremendous opportunity for California’s tribes, and I was honored to be there to support their efforts.

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National Park Service Familiarization Tour Washington

As part of the Tribal Outreach and Engagement Project with the Associated Tribes of Mount Rainier and National Park Service staff, AIANTA facilitated a four-day familiarization tour of the associated Tribes: the Confederated Tribes and Bands of the Yakama Nation, the Cowlitz Indian Tribe, the Nisqually Indian Tribe and Squaxin Island Indian Tribe. The NPS staff from Mount Rainier National Park had the opportunity to learn about the Tribes’ cultural connection to the mountain and to enhance the connection with the Tribes. This pilot project is supported through the NATIVE Act in partnership with the National Park Service, and is an opportunity to increase communication and understanding of the associated Tribes and their cultural tourism experiences as well as envision increased Tribal representation in the Park. 

AIANTA Highlights for the Coming Week

Webinar: Product Pathways: Getting Your Product from the Field to the Shelf

September 20, 2022; 10 a.m. (Mountain)

We will follow your product from the farm to the market during this webinar. Learn how important it is to share the story about the cultural significance of your product. Depicting that story on the label can impact your success with wholesale and retail buyers. Connecting the buyer, whether the end consumer or retailer, is vital. You have worked hard to harvest the raw materials and create a good product that consumers should want. You will see how it’s important to show those efforts in your packaging and labeling.

We would like to thank the Native American Agriculture Fund (NAAF) for providing the funds for our Agritourism Project, and making this webinar possible.

Register Now

Vote for AIANTA!

Native Owned Business of the Year

AIANTA has been nominated for the Hispanic Heritage Awards for Native Owned Business of the Year! 

The Hispano Chamber celebrates Hispanic Heritage Month with our annual Hispanic cultural event that has the the fitting theme of “ConverGENTE y Cultura. ”These deliberate words, “Converge,” which means the coming together from different directions, and “Gente” the Spanish word for people frame this event. The Hispano Chamber recognizes the unique tapestry of cultures that have been woven together over the centuries in Albuquerque. This great city has been shaped by the many people that call Albuquerque home and so we celebrate our roots; the Native American and Hispanic peoples that have converged here. It is these cultures and people that we celebrate.

How to Vote:

  1. Click on the button below. You can vote once a day.
  2. Enter your email address for your vote.
  3. Hit vote and share with everyone! The business with the most votes in each category wins. 
Vote Here

Agritourism Scholarships Available for AITC

Application Deadline: September 30, 2022

Are you seeking a career in Tourism and Hospitality with an emphasis on Agritourism?


Are you a farmer, rancher, fisher harvester, commumity producer or student interested in an agritourism scholarship to attend the American Indian Tourism Conference?


Apply Now
Boneedwa
(See you later, Northern Paiute)
 

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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Funding Opportunities
AIANTA collects funding opportunities that may be of interest to Indigenous or Native American tourism & hospitality enterprises looking to grow their tourism, culture, heritage, arts, agritourism or other culture and heritage programming.

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