So many times, entrepreneurs are too busy working "in" their business that they don't do the simple things to help their business financially prosper. 

Anything that is not written down and measured is a dream and not a goal. Therefore, it will rarely be met or exceeded.

I often see entrepreneurs not taking time to make a goal of what they want to earn for the year, let alone break down this number into quarters, months, and weeks. Then identify a strategy to achieve their goal.

Example: Say you want to earn $200,000 a year. To do this, you would have to bring in $50,000 a quarter, $16,666 a month, and $3,846 a week. Now, let's say your average case is $2,500. You would need to work 80 cases a year, 20 cases a quarter, and 6.66 cases a month to reach your goal of making $200,000 this year. Can you see how breaking it down not only allows you to know what you need to achieve to obtain your financial objective, but it shows you how attainable it is? It's no longer a pie in the sky number. It is your business's yearly financial forecast. 

Now that you know how many cases you need to work a year to achieve your financial goal, the next thing you need to do is figure out what sales and marketing you are going to have to do to bring in 80 cases a year. 

  • Who is your market? No, it is not everyone. If you have not identified your market, you must do this first because ALL sales and marketing revolve around your market.
  • Do you have a prospect list built?
  • Do you have an effective sales script?
  • Do you have an effective networking elevator speech?
  • Do you have an effective email campaign?
  • Do you have effective ads that will entice people to call you?
  • Do you have a professional brochure and sales packet?
  • Do you have a professional website that speaks directly to your market and provides benefits, or just a laundry list of services?

If you are stuck in any of these areas, be sure to call True Perceptions, Inc. at 678-583-0401 or emailDiana at diana.garren@trueperceptions.com for a FREE one-hour consultation. Our specialty is making companies profitable. For over 18 years, we have helped our investigator clients increase their revenue. We will help you identify your market, write your sales and networking scripts, and design your marketing, sales, and advertising pieces and website.