Food Truck Festival

September 3rd

Make plans to join us Labor Day weekend for Downtown Waterloo's Food Truck Festival! A day of tasty treats, comforting classics, and unique gourmet cuisines; it will be a foodie's paradise!

The 2nd Annual Food Truck Festival will take-over RiverLoop Expo Plaza and more from 11 am to 8 pm. There will be some of the best food trucks in the region, family-friendly activities, a DJ, college football games, and more!

Thank you to Community Bank & Trust for being the presenting sponsor.

Join us on September 3rd for all the fun!

There are still volunteer opportunities available. Volunteers receive free admission, a t-shirt, and a beverage for helping.

Visit our Website

Learn More

Taste of Loo is back!

September 3 - 11

Our Downtown Waterloo restaurants are creating some tasty menu items for Taste of Loo 2022! We are excited to invite you to dine out (or in), support local, and enjoy these amazing eateries.

The event brings new businesses, and long-time staples, together to showcase the deliciously diverse dining experiences Downtown Waterloo offers.

This year, Taste of Loo will be a week long showcase with the theme: Sweet VS Spicy! Visit participating locations during their regular business hours and when it fits your schedule. In addition to more time to enjoy the food, each location will showcase a menu item that features either a spicy, sweet, or sweet and spicy item. Participants will vote to determine who is serving up Waterloo's favorite dishes.

Be sure to participate in Taste of Loo 2022 to enjoy new dishes, vote for your favorite items, and be entered to win prizes!

Dedicated To Maintaining And Enhancing The Vitality Of Our Downtown Center.

Join us on September 2 with Casting Call!

The final Friday Loo of the season is September 2 with the theme Mascot Night!

5:30-9:30 PM at Lincoln Park

Facebook Page

Volunteer Appreciation Party

Did you volunteer at a Main Street Waterloo event this year? Make sure to check your email to RSVP for our annual Volunteer Appreciation Party on September 8th!

All year long, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Opportunities include joining a council, event planning, and volunteering during a event!

Volunteer Today!

Downtown Trick or Treat

Are you an organization in the Cedar Valley and wish to participate in Downtown Trick or Treat as a vendor?

We are seeking to to fill Downtown Waterloo on October 29th with loads of holiday spirit with vendors joining us by hosting an activity or handing out candy!

Apply Here

Shop Downtown Saturdays

Do you own a small business and have interest in hosting a pop-up shop? Applications are now live to be a vendor at this years Shop Downtown Saturdays!

Join us in Downtown Waterloo each Saturday from November 5 to December 17 for holiday season shopping!

Apply Here

The pink petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang over 100 of these beautiful flower baskets, adorning downtown from May until October. The program is made possible through the contributions of individuals and small businesses throughout the Cedar Valley.

Thank you to all our 2022 Flower Basket Sponsors!

Donate Here

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Join Today!

Main Street Waterloo is a non-profit organization dedicated to the revitalization of our downtown center, and with your help we have been able to do so much with the district.

Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work and play.

Sponsor Today!

2022 Main Street Waterloo Events Calendar

September

Sep. 2 Friday Loo
Sep. 3 Food Truck Festival
Sep. 3-11 Taste of Loo
Sep. 15 Pint Night Ride

October

Oct. 4 Mayor's Fun Run
Oct. 11 Cheers to Small Business
Oct. 29 Downtown Trick or Treat

November

Shop Downtown Saturdays
Nov. 26 Shop Small Saturday
Nov. 26 Winter Wonder Loo Starts

December

Cedar Valley 365 is a community calendar where businesses, organizations, and community events can share details with you. Many of our downtown businesses are on this calendar as well as other organization who host events in Downtown Waterloo.

Community Event Calendar

Main Street Waterloo Board of Directors

President

Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director

Jessica Rucker

Office Coordinator

Megan Korte

Council Chairs:

Design

Brandon Alvarado

Economic Vitality

Michael Huisman

Organization

Purvis Williams

Promotions

Nick Hedrick

At Large

David Deeds

Mike Ihel

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Waterloo Police Department

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development

212 E 4th St,

Waterloo, IA 50703

319.291.2038