KBA'S WEEKLY NEWSLETTER

APRIL 15, 2021

LEE DAN MULLINS PASSES AWAY

A RADIO CAREER THAT BEGAN AT AGE 14

Broadcaster Lee Dan Mullins has passed away from COVID. He began a radio broadcasting career at age 14 and has worked at many stations, plus was a co-host of John Fox’s “Outdoor Adventures” on a Florence TV station. He created “Local Sports with Lee Dan” a sports show on Selmer’s local cable channel. He became the “Voice of the Bobcat Football” in 1989 and broadcast MCHS football for a total of 10 years. Lee Dan has since done sports broadcasting in Alabama, Kentucky and Mississippi. He also worked in sales at Jeff Wyler Nissan in Cincinnati, Ohio for many years.

He is survived by a son, Bryce Richie and wife, Tracy of Columbia, TN; two grandchildren, Landon Richie and Connor Hall; sister, Lila Pardue and husband Paul of Corinth, MS; brother, Kenneth Mullins of Selmer, TN; and a host of nieces and nephews.

Visitation will be held from 12-2pm CT on Sunday at Shackelford Funeral Directors in Selmar, TN. A memorial service will follow the visitation.

KY JOURNALISM HALL OF FAME

CLASS OF 2021 INDUCTEES

Ten journalists named to Kentucky Journalism Hall of...

Ten journalists with careers that covered some of the biggest stories of the late 20th and early 21st centuries make up the 41st class of the Kentucky Journalism Hall of Fame. This year's induction ceremony will be held online May 4. This year's...

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www.kyforward.com

TARTER RE-ELECTED TO NAB RADIO BOARD

SECOND TERM SERVING KY & WV

Mike Tarter, President & CEO of Forcht Broadcasting, has been re-elected to the NAB Radio Board of Directors. Tarter begins his second term serving District 5, which is comprised of Kentucky and West Virginia. "It is an honor and privilege to serve another term on the NAB Radio Board", said Tarter. "I am very grateful for the opportunity. Rest assured the NAB leadership, staff and board are laser focused on supporting local broadcasters as they super-serving our communities, listeners and local businesses."

LBS APPOINTMENT TOOL

FREE FOR KBA MEMBER STATIONS

As our local economies begin to rebuild, your prospects and clients need to know about the solutions that your station provides. LBS provides compelling reasons for these LOCAL businesses to want to know more about what you can do for them!

LEARN MORE

LAUNCHING A SUCCESSFUL STATION BLOG

12 STEPS FROM JACOBS MEDIA

12 Steps to Launching a Successful Station Blog

Launching a blog for your radio or television station can be intimidating. This starter kit will break the process down into easy, actionable steps.

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jacobsmedia.com

JEFF SCHMIDT'S SALES TIP OF THE WEEK

WHAT TO SAY WHEN YOU CALL

Ken graduated from our Certified Radio Sales Manager (CRSM) course. Last Friday Ken decided to pick up the phone to call clients and people he cared about. "I decided to just reach out to people, with no reason other than to see how they are." Brilliant, and caring. I was fortunate to be one of the people Ken called, which is how we knew about his approach.

In these uncertain times many have questions about how, when, and why to contact their clients and prospects. This is uncharted territory for all of us. From conversations with Ken and others we have identified three strategies for helping your clients right now:

Care about them. People first, business second
Be proactive. Don't wait for them to call, call them first
Communicate frequent. Even if it's just to see how they are

It really can be as simple as, "I'm calling to check in with you to make sure you are safe, and see how you are doing." Then you listen carefully and let the conversation flow from there. Having someone to listen to them, really listen - especially now, can make a client's day. It may even lead to opportunities where you can provide support, encouragement or even create a solution that the client needs to buy.

If you are finding ways to connect, help, and provide meaningful impact to your clients and friends, we'd love it if you would be willing to share. You'll find a link to my email address below.

Ken's call made my day. Who's day can you make today with a simple phone call?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

CLOSING OUT THE INCENTIVE AUCTION AND TV REPACK

By David Oxenford

The Commission’s staff last week issued a Public Notice reminding broadcasters that the reimbursement program for those broadcasters displaced by the repacking of the television band after the incentive auction is coming to an end. The FCC reminded broadcasters eligible for reimbursement (including certain FM stations and LPTV licensees – see our article here ) that deadlines to submit invoices for reimbursement will start in six months. By those deadlines, all remaining invoices for reimbursement from the TV Broadcaster Relocation Fund must be submitted to qualify for reimbursement. Click here to read more.

KBA SCHOLARSHIP DEADLINE IS MAY 1ST

Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2021.

To lean more about KBA's scholarship opportunities and to submit an application, click here or find on KBA's website under the RESOURCES tab.