Pitch Challenge
Pitch Challenge: Module 3
Who's your audience?

Greetings!

The Wyoming Young Entrepreneur Pitch Challenge continues with Module 3: Who's your audience ?

You have taken some time to identify problems, you have talked to potential customers about the problem, and you have identified solutions with a strong value proposition. Now, it’s time to identify and connect to your customer!

Let's get started.

Watch the following videos to help you understand ways to look for solutions.
Identify and Connect to Your Customers

UW Host Heather Heath explores ways entrepreneurs connect with customers. She speaks with Lindsey McCoy of Crave Nutrition, RD in Cheyenne and Luke Knudson of The Old General Store Antiques in Sheridan. Remember, empathy is essential!
Primary & Secondary Market Research of Your Customer

Researching your customers might include speaking with potential customers or analyzing already existing data. In this video, Heather asks Lindsey and Luke how they use market research in their businesses.
Now it's your turn.

Take some time to complete the exercises Heather featured in the video.

  • Pain/Gain: Complete this exercise to draw out the most important characteristics of your customer. Download the PDF.
  • A Day In The Life: Complete this exercise to help you understand more aspects and key points of your target customer. Download the PDF.
Join us live via Zoom!

You’re invited to participate in additional opportunities to network with other WYEP Challenge participants, mentors, and entrepreneurs during Zoom calls on Thursday, June 25 and Thursday, July 9 at 3:00pm . The calls will support your journey through the pitch challenge and prepare you to upload your finished 90-second pitch by July 17 — plus it will be FUN and informative!

Yours in creativity,

Michelle Sullivan, Director
Wyoming Afterschool Alliance
Wyoming Young Entrepreneur Pitch Challenge Handy References
Visit wyafterschoolalliance.org/pitch-challenge | Follow us on Instagram @wyoming_ost | Use #PitchWyoming | Have questions? Call us at 307.335.9922!