Winter WonderLoo

Holiday Season of Celebration over the four weeks between now and Christmas.

The holiday spirit has taken over Downtown Waterloo! Santa's Magical Mailbox, an Elf scavenger hunt, a Winter Concert Series, and more. 

Holiday Parking

Main Street Waterloo is excited to offer Holiday Parking this shopping season. Each Friday between Thanksgiving and Christmas, you can receive 2 hours free parking by entering the code PARKLOO into the Passport Parking Mobile App.

Shop Downtown Saturdays

Join us this holiday season through December 18 to shop retail pop-ups and all of the downtown staples! Happening each Saturday, check off your holiday shopping list, fill your belly and support local.

Accepting band applications through December 31

Join us in 2022:

May 27 | June 17 | July 8 August 12 | September 2

Please join us in extending a warm welcome to the new businesses who have recently opened in Downtown Waterloo! Be sure to stop by and check them out.

Hungry Charlies Lunch Box

206 E. 4th St.

Daq King

632 Sycamore St.

Throughout the year, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Downtown Waterloo Gift Certificates make a great gift for everyone on your shopping list! You can purchase these through Main Street Waterloo and they can be redeemed at most downtown businesses.



You can purchase them on our website, or by stopping by the office. 

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events, and more because of the generosity of our community.

The organization is hosting our 2021 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Our community is built on amazing small businesses and the people who run them! We are thrilled to have our Lots To Do In Downtown Waterloo video campaign return in 2022.

Join our host as they explore some of the downtown businesses while getting to know the community members who keep them going.

Month Long Activities

• Letters to Santa through Dec. 22
• Coloring Contest through Dec. 25
• Gingerbread Decorating Contest through Dec. 25
• Elf Scavenger Hunt through Dec. 25
• Elf the Musical
• Dec. 3, Dec. 4, Dec. 5, Dec. 9, Dec. 10, Dec. 11, Dec. 12, Dec. 17, Dec. 18

December 4

• Shop Downtown Waterloo Saturdays 11am to 5 pm
• Visits with Santa 1-3 pm at Anton's Garden
• Play Date with Frosty 10 am-12 pm and 1-3 pm at Phelps Youth Pavilion
• Winter WonderLoo Concert Series 8-11 pm at Screaming Eagle with Beyond the Silence

December 11

• Shop Downtown Waterloo Saturdays 11am to 5 pm
• Play Date with Santa 10 am-12 pm and 1-3 pm at Phelps Youth Pavilion
• 12 Bars of Christmas 12-8 pm

December 18

• Shop Downtown Waterloo Saturdays 11am-5 pm
• Visits with Santa 1-3 pm at Anton's Garden
• Winter WonderLoo Concert Series 8-11 pm at The Loft with Youth Gone Wild

December 24

• Main Street Waterloo office will be closed

Happy Holidays from the Main Street Waterloo staff, board, and volunteers!

President​

​John Chiles

Vice President

Zach Hansen

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Mason Fromm

Economic Vitality 

Michael Huisman

Organization 

Jane Messingham

Promotions 

Liz O'Malley

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Woman Sharon Juon

Tavis Hall, Expereince Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Ryan Muhlenbruch, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development