Michael Steele, Guest – That Said with Michael Zeldin
Michael Steele, former Lt. Governor of Maryland, RNC Chairman, political analyst for MSNBC and the host of the Michael Steele Podcast joins Michael Zeldin to discuss issues of race, impeachment, and the future of the Republican Party.
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The Stevens Group PR Masters Podcast Acquispectives – Fred Cook
Fred Cook, Chair Emeritus, Golin and Director of the Center for Public Relations at University of Southern California
“We’ve always tried to stay ahead of the curve. We recently rebranded ourselves as a progressive PR agency. We’re not trying to be something that we’re not, but we’re doing very progressive public relations, which is very diverse, very innovative. And we are always trying to stay ahead of the competition – that’s our goal.”
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The Price of Courage
Richard Levick, Esq.,Chairman & CEO, LEVICK
What is the arc of history if courage had been absent?
No “one small step for man, one giant leap for mankind.” No Declaration of Independence – also known as treason and a “death warrant” for its 56 signatories had the rebellion failed, which, by rights, it should have.
No 1964 Civil Rights Act and 1965 Voting Rights Act if the late John Lewis, Reverend Hosea Williams, Bob Mants and Albert Turner don’t lead the Selma-to- Montgomery march across the Edmund Pettus Bridge. No 19th Amendment and women’s suffrage if Susan B. Anthony, Alice Paul, Elizabeth Cady Stanton, Lucy Stone and Ida B. Wells don’t endure incalculable hardship. And where would we be on gay rights if not for Marsha Johnson, the outspoken advocate for gay rights and a prominent leader in the Stonewall uprising of 1969?
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Driving Awareness with Social Marketing
Ronn Torossian, CEO, 5WPR
Although social media and digital PR, in some form or another, has been around for several decades now, it was with the launch of Facebook that brands really started paying attention to its great marketing potential. Back in the day, branding was solely focused on broadcast ads, print media, and newsletters, but with the prevalence of social media platforms, companies found a new way to connect with their consumers.
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Get the Word Out Through Your Employees
Your employees are your greatest digital marketing asset. This is the age of the everyman publisher and that includes the people who make up your workforce. Use them!
If your employees aren’t raising awareness for your business, then you’re missing out. Employees are out in the field representing your brand. That’s a powerful asset to harness. Here are five ways to help your employees spread your brand message.
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Bridging the “Preclinical Gap” in Childhood Cancer Research
Richard Levick, Esq., Chairman & CEO, LEVICK
Most of the time we are overwhelmed by an avalanche of communications – more information in a day than our parents received in a year; more in a year than our grandparents received in a lifetime. We get just too much information, often about too few things, to the point all we can do is literally categorize, not understand. What is the cost to the issues that can’t cut through this clutter? One of the most important issues that receives little attention and precious little funding is childhood cancer. Children’s Cancer Therapy Development Institute (cc-TDI) is here to change that.
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5 Great Ways to Promote Your Business
Samantha Higgins
Are you looking for some great new ways to promote your business? If your budget is a small one, you don’t want to spend too much time, energy, or money. Thanks to these amazing new tips and tricks, you won’t need to. Here are 5 of the hottest new ways to promote your business to reach a whole new audience.
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The Future of Auto Insurance
Many things changed during 2020 due to the COVID-19 pandemic. One major change came to how Americans are driving. In March, there was a 60 percent drop in mileage. Less driving means less low-speed accidents. In addition to less driving and accidents, many Americans are now facing financial struggles due to the pandemic. Many auto insurers are offering ways to help their policyholders—they have offered financial assistance and flexible payment programs, penalty-free grace period for late payments, paused cancellation due to non-payment, and waived deductibles for commuting healthcare workers. Some of the bigger companies like State Farm and GEICO have even offered to refund premiums in response to the drop in mileage. This totaled $14 billion in givebacks.
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Arcanum Emerging Blockchain Technologies Fund Launched
CommPRO Editorial Staff
Asset management firms Alpha Innovations and Arcanum Capital have announced the launch of the Arcanum Emerging Technologies Fund I on the Alpha Innovations Laureates fund platform. The Fund is focused on providing seed and series A financing to blockchain technology companies in emerging markets.
“We see a tremendous untapped opportunity to invest in early-stage blockchain companies in emerging markets, where the talent pool is incredibly deep and highly skilled.
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ZKSwap Launches Zero-Gas Layer 2 Decentralized Crypto Exchange
CommPRO Editorial Staff
ZKSwap announced the Ethereum mainnet launch of its fully audited decentralized exchange protocol based on the ZKSpeed Protocol, a Practical ZK-Rollup solution introduced by the ZKSwap team. ZKSwap offers zero gas fees and high transaction throughput using the Automated Market Maker (AMM) model.
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Sticky Crisis and Health & Risk Communication
Free Virtual Event: February 25, 6 – 8 pm ET
Hosted by The Museum of Public Relations & The University of Georgia’s Crisis Communication Coalition
The Museum of Public Relations and the University of Georgia’s Crisis Coalition are hosting this free virtual event that brings together communications professionals with expertise in pharmaceutical, employee, and vaccine acceptance to discuss the unprecedented challenges facing healthcare communicators today
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Celebrating Black PR History
The Museum of Public Relations
Welcome to the Sixth Annual Black PR History celebration, this year co-hosted with the Diversity Action Alliance.
Introduction by Carmella Glover; Keynote: Charlene Wheeless; Presentation by Dr. Denise Hill; Moderator: Dr. Rochelle Tillery-Larkin Ford; Panelists: Sabrina Browne, Troy Blackwell, Jr., Candace Steele-Flippin, Cedric F. Brown, Emily K. Graham, Marvin Hill, Jr., Damon Jones, and Denvol Haye, Jr.
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