Trash Talk!, our youth education publication, is getting a new look! Like you, we work to keep our communications relevant and fresh as we compete with the vast amounts of information received by those we need to reach. Messages about current best practices and programs in solid waste and recycling have a lot of competition for attention, even among young students!
Key to being relevant is to make sure publications and social media posts include representation and diversity as we reach out to all members in the communities we serve. Starting this fall, Trash Talk! is moving its artwork from illustrated characters to photography of diverse, young people engaged in relevant activities.
When we spoke with our client, Amy Sieferman of
Hendricks County Recycling District, about the
Trash Talk! update, she enthusiastically explained how this change benefits a community’s young people: “Kids seeing actual pictures of peers (especially doing environmental activities) would be very impactful and would draw them into the articles. Fostering a sense of ownership is a huge part of behavior change with any age. Additionally, representation is important and I welcome diversity.”
We couldn't say it any better! For this reason, we are excited to announce this update for Trash Talk! coming this fall. Check out our feature article below to learn more. We would love to work with you to refresh and update your solid waste management messages. Please give me a call.
