TULLY & HOLLAND
I N C O R P O R A T E D
TULLY & HOLLAND TRANSACTION NEWS

Boston, MA, December 15, 2020 - Tully & Holland, Inc. is pleased to announce its role as exclusive financial advisor to Rocket Innovations, Inc. in its sale to BIC Corporation (OTCMKTS: BICEY). The acquisition of Rocketbook, the leading smart reusable notebook brand in the US, enables BIC to enhance its position in the stationery category while offering Rocketbook additional retail reach and international growth capabilities.

Rocketbook, an innovative consumer technology company that designs and manufactures smart digital writing products, was co-founded by Joe Lemay and Jake Epstein in 2014. The company’s flagship products include the Core and Fusion notebooks, reusable notebooks with erasable pens powered by the Rocketbook cloud connection application. Rocketbook is sold online at Amazon, www.getrocketbook.com and other retailers. Since Rocketbook’s inception the company has demonstrated exceptional growth and profitability, strong customer adoption and loyalty, and best of breed technology. Its co-founders are excited by the partnership with BIC, a world leader in the stationery sector. “There is great synergy between BIC and Rocketbook. BIC’s entrepreneurial spirit, values, and vision for the future of the category aligned with how we work and where we want to go. We are over the moon about all of the possibilities for the future as we work together to continue to innovate and grow the brand globally.”

About BIC

BIC is a world leader in stationery, lighters, and shavers. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as Cello®, Conté®, BIC FlexTM, Lucky Stationery, Made For YOUTM, Soleil®, Tipp-Ex®, Wite-Out® and more. In 2019, BIC Net Sales were 1,949.4 million euros. The Company is listed on "Euronext Paris," is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit www.bicworld.com or follow on LinkedIn, Instagram, Twitter, or YouTube.


About Tully & Holland
Tully & Holland www.tullyandholland.com is a leading Boston, MA-based investment bank established in 1992. The firm provides corporate finance and mergers & acquisitions advisory services to middle market consumer product companies worldwide. Tully & Holland has particular expertise representing food & beverage companies, multi-channel marketers, retailers, and consumer product manufacturers and distributors. 


Timothy W. Tully
President
(781) 239-2900 x14
(617) 320-6816 (M)