Keeping you connected to key credit union news, events, and trends: June 17, 2020
In This Issue
Headline News

P.I.V.O.T. 2020: Sessions, Speakers Announced

You may have heard that your 'Friends' at LCUL are busy 'pivoting'   to bring you a unique virtual experience from 'our couch to yours' . Are you growing tired of re-runs and repetitive topics? You can stop flipping through the channels and watch LCUL's fresh content on August 7 set to air from 9:00 am to 3:30 pm CST.
 
Keynote Sessions
  • Opening Keynote: Beyond 2020: Political, Economic & Tech Trends Affecting the Next Few Years
  • Closing Keynote: Exploring the Intersection of Generational Diversity & Social Responsibility
Breakout Sessions
  • Morning: Leading and Managing Change
  • Morning: Evolution of Board Governance: Embracing Digital Thinking
  • Afternoon: Getting More Strategic About Loan Growth
  • Afternoon: Understanding Successful Credit Union Business Models 
Your virtual experience wouldn't be complete without our online exhibit hall, networking, silent auction, CULAC challenge, swag and prizes!
 
To access the full virtual experience your investment is only $125 per attendee!
 
Don't forget that you are able to access our Thursday 1:00 pm programming which includes our opening ceremony, annual business meeting, visit from Jim Nussle and our awards program FREE of charge (advance registration required). 

Louisiana CUs Shine Bright As CUNA Marketing & Business Development Council Diamond Award Recipients
CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year's award competition with 1,295 entries submitted. Congratulations to our very own Louisiana credit unions who were 2020 winners:

Annual Report
CSE FCU ($250 million - $499 million)
Brand Awareness
Southwest Louisiana CU ($100 million - $249 million)
Business Development Efforts
Centric FCU ($100 million - $249 million; Category's Best)
Complete Campaign
Centric FCU ($100 million - $249 million; Category's Best)
Content Marketing
Louisiana FCU ($250 million - $499 million)        
Pelican State CU ($250 million - $499 million)
Digital Advertising
Neighbors FCU ($500 million - $1 billion)
Financial Education
Centric FCU ($100 million - $249 million; Category's Best)
Logos
Baton Rouge Telco FCU ($250 - $499 million)
Membership Marketing
St. Tammany FCU (less than $100 million; Category's Best)
Louisiana FCU ($250 million - $499 million)
Campus FCU ($500 million - $1 billion)
Ongoing Event
Pelican State CU ($250 million - $499 million)
Neighbors FCU ($500 million - $1 billion)
Outdoor
St. Tammany FCU (Less than $100 million)
Video (Commercial) - Series
Louisiana FCU ($250 million - $499 million)
Website
BRECO FCU (Less than $100 million)
Centric FCU ($100 million - $249 million)
Baton Rouge Telco FCU ($250 - $499 million; Category's Best)
President Trump to Nominate Kyle Hauptman for NCUA Board 
President Trump on Monday announced his intention to nominate Kyle Hauptman, of Maine, to be a member of the National Credit Union Administration board. If confirmed by the Senate, Hauptman would replace Mark McWatters and his term would be through August 2024.

Hauptman is currently Senator Tom Cotton's advisor on economic policy, as well as Staff Director of the Senate Banking Committee's Subcommittee on Economic Policy. Prior to joining Senator Cotton's office, Mr. Hauptman worked on the 2016 Presidential Transition Team. From 2015 to 2016, he served on the United States Securities and Exchange Commission's Advisory Committee for Small and Emerging Companies. Previously, he was Mitt Romney's policy advisor for financial services during his 2012 campaign. 
Professional Development

Reminder: Virtual Roundatable: Post COVID-19 Loan Growth, Profitability & Collections
 
There's still time to sign up for the 4th free virtual roundtable in our series to help your credit union re-set as we work past the challenges of the Covid-19 pandemic. In this one hour program, Celeste Cook will help you to focus on strategies to re-engage your members, propel your loan growth & profitability, and discuss the delicate topic of how and when to re-introduce collection strategies.   
 
Celeste will also be one of our presenters at PIVOT 2020 and this session will serve as a great primer for both of her breakout session topics during that event.
 
This virtual roundtable is provided at no cost to LCUL members, but advance registration is required.   Click here to register!

To submit a question for Celeste in advance, email [email protected] by 3:00 pm on June 24. 
Business Solutions

Corporate Credit Unions Unite to Create Payments Consortium
Catalyst Corporate, Alloya Corporate and Vizo Financial Corporate Collaborate in Aptys Solutions Acquisition

Catalyst Corporate FCU, Alloya Corporate FCU and Vizo Financial Corporate CU have united as joint owners of the payments fintech Aptys Solutions, LLC to provide state-of-the-art payment services. Following its acquisition of Georgia-based real-time and electronic payments provider Aptys Solutions on May 28, Catalyst Corporate sold portions of its ownership to Alloya Corporate and Vizo Financial, while retaining majority ownership in the new consortium.

Click here to continue reading.
Popi/o Hosting Webinar on Video Banking: Savings, Efficiency & Sales
On June 24 at 11:00 am central, join LCUL, Popi/o and CUNA Strategic Services for an informative webinar regarding video banking. Video banking is changing how you interact and serve your members along with how you staff and operate your credit union. In this webinar, Popi/o will review:
  • ROI opportunities gained through efficiency & sales
  • How current video banking users are deploying video banking
  • The cost vs. reach of video banking and traditional banking methods
  • How to make video banking successful at your credit union
Have You Heard

Centric FCU Provides Members with Weekly Tips During Pandemic
Their branches may be closed, but Centric FCU wants members to know it's still a dependable source for financial information. In April, the credit union launched a weekly video series featuring financial tips and information related to the coronavirus (COVID-19) pandemic.

"Our motto and mission is to help our members 'Live Better,'" says Kelli Green, vice president of marketing and member engagement. "We wanted this to be timely. We wanted it to be weekly. And we wanted to make sure we were on target with what we're doing in our centers and online in response to this pandemic."

The videos, which are released in weekly emails and social media channels, have included information about scams, federal stimulus check payments, and how the credit union can assist members with their financial needs during the pandemic. They also address other tips related to the pandemic, including hand washing, social distancing, and other guidelines.

Creating the videos wasn't a big expense, Green says. The marketing staff use the video cameras built into their computers and the credit union's Zoom account to record. "It's been a way for us to maximize our resources and minimize the dollars spent," Green says. "That's huge."

Click here to view the videos. 
CSE Provides Lunch for Essential Frontline Business Partners
CSE Federal Credit Union (CSE) expressed gratitude to essential frontline business partners Stine Home + Yard in Sulphur, Lake Charles, Jennings and Iowa, and The Pathology Laboratory in Lake Charles by providing their employees with a catered lunch during the recent Stay-At-Home Order.
 
The goal of this initiative was to ensure that frontline essential business partners of CSE were cared for and made aware of how much they are appreciated during this unprecedented time. CSE proudly utilized the following local restaurants to provide the employee meals: Bertha's Catering, Cajun Café, Famous Foods, Greens Café and Southern Spice.
Quote of the Week:
"The time will never be perfect, you can only make perfect use of your time. "
- Daymond John

Educational Calendar

Upcoming Conferences & Seminars from your League:

All in-person events have been postponed until 
August 15.

Upcoming Teleconferences & Webinars from your League:
 
June 18: Handling ACH Exceptions & Returns
June 22: Record Retention: What Documents Must Be Retained & For How Long?
June 23: 20 Common Mistakes in Consumer Collections
June 24: Comparing Regulation E with Visa & Mastercard Rules
June 25: Managing In-House Real Estate Evaluations
June 30: Growth & Transformation Series: Digital Marketing Strategies: What's Working in 2020?
July 1: Top 10 Consumer Loan Documentation Mistakes
July 7: Annual Training for the Branch: BSA, Identity Theft & Regs CC, D, E & Truth in Savings
July 8: Fraud by Channel Type: Check, Debit, Credit, ACH & Wire
July 9: HR Compliance: Lessons Learned from Massive HR Failures
July 13: Audit & COVID-19: A CFO Roadmap
July 14: Completing the TRID Closing Disclosure Line-by-Line

For a complete listing of educational opportunities available from LCUL, visit the League website.
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