July 08, 2021

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You’re in the critical stages of development, and you need to determine your product’s position in the marketplace to achieve an optimal uptake. Do you understand:  Market dynamics you will be launching into? Unmet needs of your stakeholders?  If your clinical data adequately supports your value proposition?  Our Product Strategy solutions evaluate a product’s potential and opportunities in target markets and provide a go-to-market plan to put your product in the optimal position to meet strategic objectives. Product Strategy Slides  Commercial Strategy Checklist

BioPharmGuy Vacation season has taken its toll over here. Another week of not so many companies added. Good news - we are full strength going forward so be ready for some normalcy. Addition & Attrition Five companies added, none removed. File available on our downloads page.

Industry

Trademark! Don't mess with iPlatform (TM), which is a registered trademark of iMetabolic, thank you very much. iMetabolic is so crazy about that trademark they put the TM on their homepage, in their menu bar, and even in their website url. Didn't even know you could do that, yet there it stands. That's some serious IP protection for a not-all-that-interesting term. .decimal This is a new company we came across whose name is pronounced "Dot Decimal", yet they write it as ".decimal". Seriously? Starting or ending a company name with punctuation is not cool.  Reminds us of the time there was a company called "DNA*" which we listed as "DNAStar" because an asterisk at the end of a company name is ridiculous. Someone from the company emailed and insisted we change it to "DNA*", so we did, because we're good people. Then a little while later they rebranded as "DNAStar". BPG knows best! Red Flags If you were considering investing in a company, the name of the CEO should be totally irrelevant. But would it be? Would you invest in Inari, a company run by Ponsi? If that investment failed, how would you face your fellow investors at the country club having to share with them that the Ponsi investment failed? What if CEO John Swindle didn't get CompleGen to the finish line? These are serious questions for the millionaires of the world. Nido Biosciences If you want simplicity, this is the website for you. It will tell you everything you want to know about Nido Biosciences as long as you want to know the company's name.  Things get interesting when you view the source for the page and see 640 lines of code! To print 15 characters. And you know someone probably charged them a couple thousand for that. Recipharm Africa has a vaccine production capacity problem. That was clear before the pandemic and is even clearer now. Individual countries with the political wherewithal have been taking steps to address this and the latest is an agreement between Recipharm and "His Majesty the King of Morocco, Mohammed VI" to operate a fill/finish that the Moroccan government is building. It's never a given that construction projects in Africa will be completed, but this is certainly one that would see an immense return on the investment.

Our Featured Company this week is Meenta. Meenta was born out of the idea that life science and diagnostics could greatly benefit from the technological revolution that has forever changed the way we shop, dine, vacation, and catch a ride.  Grounded in technology and sitting at the intersection of supply and demand, the Meenta marketplace brings together the widest array of testing products and laboratory services combined with world-class scientific expertise and clinical oversight all in one place.  Meenta exists to completely revolutionize the way the world accesses diagnostic testing and laboratory capabilities. Their vision is to make all of the world’s scientific equipment and clinical tests accessible to everyone. Take a look to see how they can help your business.

Health & Science Technicolor Squirrel No you're not high (unless you are) - this is a real red and blue squirrel from Southern India that can be up to a meter long (that's 3' if you use dumb measurements). Thing is nuts. Rat Hearts, Get Your Rat Hearts Here BPG has been known to chow on a fried chicken heart on occasion, but those are basically free. Here we have a $381 rat heart, delivered split in two sans atria & aorta. Our motto is "No aorta? Not gon' ordah" Will stick to chicken. Attack of the Clones Brassica oleracea. You may not recognize the name, but that's the scientific name for broccoli. and brussels sprouts. and cabbage. collard greens. kale. cauliflower. kohlrabi. They're all the same species, which have been bred/selected for various traits over the past 2500 years becoming the varied foods we eat (or detest) today. The newest may be broccolini - that crop was created way back in 1993.

ETC.

Contemporary Art For better or worse, the Bay Area has made the Internet what it is today. If something better summarizes the current state of San Francisco than a bag of feces inside a trash computer sitting in the street, we'd like to see it.  The guy who took this pic also happened to design our logo, so he clearly has an eye for computer/crap mashups. (Kidding - still love the logo, Brian!)

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