2021 Q2 Newsletter l July 2021
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Hello –
It's been a busy quarter and we are thrilled to announce our brand has received 5 distinguished product awards. I'm pleased that our products resonate with all of our retailers and customers. We take pride in our ingredients, making sure they are safe for our family pets and the environment. We are so pleased to be a brand consumers can trust with their family pets.
Our team is working on new products that will debut at SuperZoo that also include packaging improvements that further improve our sustainability practices.
We are all looking forward to in-person meetings at SuperZoo, and discussing what we can do to best aid in growing and supporting your business.
Sincerely,
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Beth Sommers,
President & Chief Merchandising Officer
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SuperZoo is 6 weeks away. We're excited to roll out new products at BOOTH #6530 near the New Product Showcase and help you with your organic and natural grooming & wellness needs.
Pre-book an appointment with a Pure and Natural Pet sales specialist. We're happy to go over our brands; our signature Pure and Natural Pet and Pro-Coat Grooming, specifically developed for groomers or retailers with self-wash bays.
We'll also have several Show Specials we'll announce prior to the show that will aid in extending your budget.
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Pure and Natural Pet is proud to have secured 5 industry awards for their organic and natural grooming & wellness products.
Pure and Natural Pet is a proud recipient of an international Lux Award for best Pet Products & Services.
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Award Nomination
Now in their 11th year, the award recognizes excellence in social and environmental sustainability for products and services.
Please Vote for Organic Dental Solutions as your favorite eco-friendly pet product.
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Our award-winning Paw Rescue is NEW & IMPROVED with an easy-to-use dispenser for less mess and hassles, making it even more of a fan favorite pet essential.
The convenient roll-on stick allows you to easily apply Paw Rescue to paw pads for total paw protection. It has the same USDA Certified Organic ingredients to moisturize and heal & protect.
Paw Rescue is USA Made and free of toxic chemicals. It's made to "food-grade" standards, so it's safe if licked, providing a healthier solution to protecting and pampering your pup's feet.
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As we add products or make inline improvements with products or packaging, we update our digital elements, providing you with plenty of free training tools or marketing collateral.
The following are a sample of the new marketing pieces for Paw Rescue.
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Ingredients Matter - Sunflower Seed Oil
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Sunflowers are stunning, but the real beauty is in the power of their nutrient-rich seeds. Sunflower Seed Oil helps heal and protect the skin, making it an exceptional ingredient in Paw Rescue.
Key Benefits:
- helps moisturize your skin, has emollient properties that help the skin retain its moisture.
- extremely high in vitamin E – an antioxidant that helps protect skin cells from harmful UV rays from the sun and other environmental stressors.
- an excellent source of beta-carotene, a fat-soluble compound that can be converted into Vitamin A. Beta-carotene’s antioxidant properties are beneficial for the appearance of your health & skin.
- natural calming properties that improve skin’s moisture retention capacity and can help remove dead cells and impurities, leaving behind smooth, moisturized skin.
- anti-inflammatory properties that help lower skin redness and roughness. Sunflower seed oil is high in omega-6 (linoleic) fatty acid and vitamin E. Omega-6 acid helps decrease inflammation in the skin and enhances the development of new skin cells.
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Quarterly, our Blog dovetails into what's topical. Our natural Flea & Tick products are popular and we've seen a huge increase in sales and questions online. Our new Blog is Natural Flea & Tick Solutions.
Check out our web portal with new social posts for you to utilize with a focus on natural flea & tick.
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Philanthropy - Making a Difference
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Paws for life K9 Rescue - Our friends at Paws for Life K9 Rescue are featured on the PBS show "Shelter Me: Soul Awakened." Please check your PBS schedule for an airing near you to watch this amazing and inspirational show.
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"Shelter Me: Soul Awakened" is hosted by celebrity John Legend and Executive Produced by Patti Scialfa Springsteen. Watch the trailer, it features the prison Training Program where incarcerated men at maximum-security prisons train overlooked shelter dogs to help them get adopted and prepare other dogs to become service animals for U.S. veterans with PTSD.
The men have trained more than 600 dogs from local animal shelters. This remarkable program saves lives on every level. Did you know you can help Sponsor a Service Dog?
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Adopt Rupert. This little guy has been dubbed the “perfect combination of playful & sensible” by his foster family. He's able to self-regulate and goes into his crate when he wants a break from playtime. He's patient and perfectly content being on his own, but he loves any opportunity to play. He is an active guy with ample puppy energy and looking for his forever home.
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Adopt Travis. Travis is friendly to every person he meets & would do anything for a good belly rub. He's a high energy guy, so would love an active home that will get him out on adventures, such as daily runs or hikes. He is dog social, people friendly, and ready to find his forever home!.
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Adopt Champ. He is a 10-month-old, happy wiggly guy in search of his forever home. Champ is dog friendly and enjoys romping around the yard with a playmate. He would be happy in a home with or without a canine companion. He is still a puppy, so Champ is looking for a home that is ready to take him on outdoor adventures to burn some of that puppy energy.
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Do you know that the adoption rate for senior dogs (7 years or older) is lower than that of all other ages combined: Just over 50% find new homes. The Grey Muzzle Organization is one of the only national organizations dedicated specifically to advancing lifesaving efforts on behalf of senior dogs. They provide funding and resources to animal shelters and rescues groups nationwide.
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While their auction to benefit senior dogs is now over, you can still support all the great work of the Grey Muzzle that also includes over $75,000 worth of orthopedic beds to hundreds of shelters across the country, giving senior dogs a soft place to rest as they await a forever home.
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We've Planted 1,082 Trees!
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We're planting trees, donating time and funds to the cause. When you purchase our award-winning Organic Dental Solutions Dental Kits or Bamboo Toothbrushes you're also helping to contribute to One Tree Planted and a healthier planet.
We've planted trees with the U.S. Forest Service in National Parks, domestically in the USA, and in Africa. Trees clean our air and water, support health, improve biodiversity, help to stabilize our climate and provide a habitat to many animals. Planting a tree is one of the most ecological things you can do.
Did you know the benefits of one mature tree provide:
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- Up to 20,000 gallons of water in the air a day
- Can produce 260 lbs of oxygen per year
- Can produce $31,250 worth of water over 50 years
- Can remove 1 ton of Carbon Dioxide per year
We are on track with our goal to plant 3,000 trees by the end of the year.
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Pet Pawlidays - Lets Celebrate
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July
Dog House Repair Month
7/15 National Pet Fire Safety Day
7/21 National Craft for Shelter Dogs Day
7/31 National Mutt Day
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August
8/5 Work Like a Dog Day
8/7 Intl. Assistance Dog Week
8/8 International Cat Day
8/15 Natl Check the Chip Day
8/20 Intl. Homeless Animals Day
8/17 Clear the Shelters Day
8/17-19 SuperZoo in Las Vegas
8/22 Take Your Cat to the Vet Day
8/26 National Dog Day
8/28 National Rainbow Bridge Remembrance Day
8/30 National Holistic Pet Day
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Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!
Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com
For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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