Hardpoint and Rob Ferriol Committed To Upcoming Docuseries

on Pro-Am Racers


Hollywood Director Brad Peyton and The Gentleman Driver’s Toni Calderon Part of Yet Unnamed Project

LOS ANGELES (August 22, 2022) – Hardpoint’s Rob Ferriol is a featured part of an upcoming docuseries from executive directors Brad Peyton and Toni Calderon focusing on the high-energy, high-intensity world of amateur sportscar drivers. 


The as-yet untitled project will focus on the world of IMSA pro-am racing, following the lives of every day men and women who compete with and against the best professional sports car racers in the world, including Filipe Albuquerque and Hardpoint’s Katherine Legge. 


The project will have unprecedented, behind-the-scenes access to the pro-am drivers, and to how racing against professionals can risk their relationships, their businesses, and more importantly their lives for the sport they love. 


“We’ve been working on the development of this project for some time, so it’s great to finally be able to announce the plans for this series publicly," Rob Ferriol, Hardpoint owner, said. "The team behind this has a history of great storytelling, and from Hardpoint and beyond we know there are stories to tell in this paddock. I made a personal commitment early on to leverage Hardpoint, as well as my own racing, as a platform to increase the awareness and accessibility of professional sportscar racing – and part of that is pulling back the curtain on the unnoticed, and often unknown, personalities around the paddock that are fueling the growth of this sport we all love. From the awe-inspiring, to the ones we love to hate, the personalities run the gamut, but the one thing they all have in common is a love and passion for the pursuit of unattainable perfection on track, and that elusive podium.”

 

“We’ve seen the rise in popularity in motorsport in recent years and done the right way, wholeheartedly believe that sports car racing is primed to capitalize on that. What better way to do it than through the amazing human stories that create the fabric of this sport.”


The series is headed by Peyton, whose Hollywood credits include directing 2015’s San Andreas and 2018’s Rampage, both starring Dwayne Johnson. 


"I'm fascinated by the raw nature of pro-am racing and more importantly the stories and stakes of the men and women drivers who compete in it,” Peyton said. “This league and these drivers have captivating stories that mainstream America hasn't seen yet. I'm excited to dive into the unscripted world with this project and can't wait to be at Daytona when we kick-off the production!”

With plans to begin production at the end of 2022, the focus of the season will be on the 2023 race calendar. In addition to Ferriol as co-producer and executive producers Peyton and Calderon, the producing team also includes former Netflix executive Justin Price; Mike Zhu, the former Head of Strategy and Planning for wiip; Beaux Jackson, producer of The Gentleman Driver; and Mark Sunderland, an Atlanta-Based film producer and entrepreneur who specializes in development and early stage companies.


“This series aims to shine a light on the unsung heroes of motorsports - the amateur drivers - and bring fans a rare look at their lives,” Calderon said. “We want to share the incredible stories of drivers who risk their lives and put themselves in impossible situations because of their passion for and love of the sport. These are men and women from all walks of life going out there and risking it all to prove that they are as good as the pros and to earn a coveted seat at Le Mans."


Peyton is represented by CAA and Sloane, Offer, Weber & Dern.

About Hardpoint:

Hardpoint was founded by Rob Ferriol in 2018 with the vision of combining his experience as a successful entrepreneur with his passion for racing. Headquartered at VIRginia International Raceway, the team captured the 2021 Porsche Carrera Cup North America Pro-Am championship in its inaugural season and competes full-time in the IMSA WeatherTech Sports Car Championship in the No. 99 GridRival Porsche 911 GT3 R with co-drivers Ferriol and Katherine Legge, joined by Stefan Wilson for Michelin Endurance Cup races. In 2022, Hardpoint has added the No. 22 Racing To End Alzheimer's Porsche 718 Cayman GT4 RS Clubsport driven by Nick Galante and Sean McAllister in IMSA Michelin Pilot Challenge Grand Sport (GS), as well as the No. 428 TradeCentric Porsche 911 GT3 Cup driven by Brady Behrman in International GT. More information on Hardpoint can be found at www.hardpoint.com or through its strong social media presence on Facebook, Instagram and Twitter.

Reece White
reece.white@hardpoint.com
(831) 383-9426