Don's Weekly Tip
April 13, 2021
Do You Find It Difficult to Ask for Referrals?
When you ask for referrals don't think of yourself - think of others. Ask yourself - have you added value to your clients' lives? If the answer is yes, ask your current clients if they're happy they found you and started their investment journey with you.

Re-visit their reasons for investing. Then ask your clients whether they know people who should be doing what they are doing. Do they have friends or family who may be jeopardizing their financial future by not planning for retirement?

If so, they need to get them on the phone and get them to make an appointment with you, and soon!

Thanks for your confidence in allowing me to play an important role in your success. As always, good luck and good presenting.
Read these blog posts on the topic
  • Why you need a referral strategy and how to develop one - read more
  • 11 best practices for gathering referrals - read more
  • The importance of 'Why' when soliciting referrals - read more
  • Why thoughtful Advisors get referrals - read more
New on Don's blog
How to Clearly Demonstrate Value so Your Clients Don't Question Your Fees

As a financial advisor, you know you bring value to your advisory relationships, which, in your mind, justifies the fees you charge. Your challenge is that, from your clients’ perspective, value is difficult to define. It doesn’t make it any easier when you consider that a client’s assessment of value is subjective, which can vary from client to client. A study by Vanguard attempted to quantify an advisor’s value in terms of how the right advice—primarily keeping clients from abandoning their strategy—can potentially increase a client’s returns by as much as 3% annually. The problem is that difference in performance isn’t apparent in your clients’ statements.

So, how do you demonstrate value in a way that makes your clients not feel the need to question why they’re paying the fees you charge—that they are getting their money’s worth? It may be as easy as simply giving your clients what they want. Read more
UPDATED Webinar/Conference Call: Don't Listen to the Short-term Noise: Two Stories You Must Be Telling in 2021
Don't Listen to the Short-term Noise - Conference Call YouTube player
If you think your entire team would benefit from a conference call (or webinar) with Don Connelly that will assist Advisors in creating two stories crucial to their success: a compelling investing story that clients will understand and remember, and the most important story Advisors will ever tell, please have your branch manager or home office call 941.346.1166 or email info@donconnelly.com to discuss the details and book a date for your firm.
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