The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
|
|
NRF Predicts Highest Holiday Retail Sales On Record |
|
Holiday spending has the potential to shatter previous records, as the National Retail Federation today forecast that holiday sales during November and December will grow between 8.5 percent and 10.5 percent over 2020 to between $843.4 billion and $859 billion.
The DL: This year is expected to be the highest spend on record for holiday shopping with an estimated 10% growth over 2020. Last year saw significant growth in digital channels, but spending is expected to see somewhat of a shift back to in-store. Consumers are also shopping earlier, noting supply shortages and shipping delays as the main reasons. The expected increase in spending allows marketers to focus efforts on both digital and traditional mediums to get in front of their audiences and keep their brands top of mind throughout the holiday season.
|
|
Nielsen Will Measure Individual Ads As It Overhauls Its Rating System |
|
Extreme Reach tech will help measure linear TV spots to pave way for CTV and digital comparisons.
The DL: Nielsen has been under lots of pressure this year with many issues behind its measurement. They recently announced that they will roll out a new way to measure, following cross-platform ads. Now Nielsen will be able to measure across linear, connected TV, and other digital video advertising in a single rating measurement. They are working to regain their accreditation from the Media Rating Council which was suspended in September by increasing their household panel. Marketers have been asking for a streamlined way to measure cross-platform for years and with this new form of measurement, we will be able to more easily track video advertising.
|
|
Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
The DL: Hootsuite’s recent 2022 Social Trends report shares anticipated shifts within the social landscape, and how marketers can leverage them for their 2022 social media strategy. Across many and most platforms, digital communities are being formed. While the focus shifts away from mega-influencers towards authentic communities, brands that partner wisely with creators can connect with new audiences and gain cultural capital. And almost every major social network has jumped on the creator train, even Twitter started testing a feature called “Communities” with groups to connect and share similar interests. The report shares more tips and trends for the transition into a new year of social.
|
|
Clean Rooms, Explained: How They Became The Buzziest Tool In Ad Tech |
|
They let marketers share data with publishers, platforms, and retailers in a privacy-centric way.
The DL: As we gear up for a cookie-less existence, advertisers and agencies alike need to find new ways to share data to gain insights into their target audiences and measure overall campaign performance. Clean rooms are a solution that allows all parties to share data through a neutral platform. Agencies and Brands alike can determine what data attributes they are comfortable sharing and make sure all data viewing is done with data privacy and compliance rules in mind.
Although a cleanroom sounds like a definitive solution for data sharing, there are drawbacks including consumer consent that data can be shared with other parties whether the room is clean or not. The timeframes to get data can also be long whereas the third-party cookie was more instantly gratifying. We will have to see how clean rooms evolve to see if they will be the answer to the data sharing of the future.
|
|
Instagram Adds Option To Delete Individual Posts From Carousels, Shake To Report Feature |
|
Instagram has announced the addition of a much-requested option – the capability to delete individual posts from within a previously uploaded carousel.
The DL: This is not a drill - Instagram has officially released the capability to remove specific pictures from previously uploaded carousel posts. The new option provides more control over your Instagram posts while also ensuring that you don't have to delete the entire carousel to get rid of an error on one frame.
This decision was made after finding that carousel posts are one of the more popular formats within the app. According to a recent Hubspot study, Carousel posts have overtaken both single image and video updates as the most engaging type of post.
The option to delete a single post from a carousel has been rolled out on iOS, with Android following shortly after.
|
|
Happy Thanksgiving from the Hoffmann Murtaugh family! Please enjoy our most recent TikTok featuring some of our employees paying tribute to what they're thankful for during the holiday season. To watch, click here.
|
|
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
|
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
