Serving the Printing & Graphic Communications Industry in the Western U.S. |
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Strategic Planning in the Time of COVID |
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The impact of COVID‐19 on the workforce and the work environment was unknown when the pandemic began. We soon learned that the disruption from the disease would be severe. Once the vaccines rolled out, it seemed our life would return to normal. Then the Delta variant hit, and we realized that our dreams of returning to normal would be delayed. Once we saw the impact of the vaccines on the Delta variant, things started to look up again. Many experts even suggest that the United States, Canada, and the European Union could start the transition to normal “as early as the fourth quarter of 2021.” They keep using the word “normal,” but I don’t think it means what they think it means.
The technological and societal changes that have occurred during the pandemic have created a “new normal.” Society will never be the same. It’s important to understand that the impact of the pandemic will persist long after the health crisis has subsided. With this in mind, now is an excellent time to evaluate your current strategic plan and perhaps create a new one to prepare for this “new normal.”
The COVID-19 Health Care Crisis
It’s essential to understand what you’re up against when planning a path for your company. Let’s see how a disease manifested itself during a pandemic. On January 9, 2020, the World Health Organization announced the existence of a mysterious Coronavirus-Related Pneumonia in Wuhan, China. We spent most of 2020 trying to mitigate the effects of that disease with masks, lockdowns, and social distancing. By the end of the year, deaths from the virus peaked, vaccines became available, and the death rate began to drop. Then, as people started to feel some hope, the Delta variant hit, and by the end of July 2021, it was the cause of more than 80% of new U.S. COVID-19 cases, according to CDC estimates. This ebb and flow of the disease should not be surprising.
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Time: 4:00 pm to 7:30pm MST
Location: Mutoh America, Inc.,
4405 E. Baseline Road. Ste 120, Phoenix, AZ 85042
5, 4, 3, 2, 1! Happy New Year! Ring in the new year with PIASC and Mutoh. We will be showcasing the winning pieces from the Southwestern states 2020 Print Excellence Awards at this open house event. Enjoy an evening of celebration with your industry colleagues, including complimentary food and drinks. Register at piasc.org/events
Mutoh America, Inc. is a leading manufacturer of wide and small – format printers and plotting cutters. Mutoh printers are known for their Smart Printing Technologies, print speeds, and unbeatable quality. Models are available in Eco-solvent, UV-LED, Dye Sublimation and Direct to Textile. Whether you’re looking to print custom vehicle wraps, apparel, banners, signage, gift and promotional products or packaging prototypes Mutoh has a printer to fit your needs. Ranging from 24 to 104 inches in print width. Mutoh makes it possible.
Price: Free for members & non-members
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How to Get More Exposure on Instagram |
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Wish more people saw your content on Instagram? Wondering how to show up in more search results?
In this article, you’ll discover three ways to improve your reach on Instagram by using hashtags, location tags, and keyword phrases your target audience is using right now. Plus, you’ll learn how to optimize your profile and content to expand your reach and improve searchability.
Instagram Search Differs From Conventional Search
If you’ve worked in social media for any amount of time, you probably hate Instagram search. It’s fiddly to use and it has an annoying tendency to misunderstand what you’re searching for.
But those same annoyances are intentional features of Instagram search. It’s not designed to work like a conventional search engine. Instead, it’s a way to surface content.
To better understand how it works, let’s look at some key differences between search engines and Instagram search.
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PIASC’s Board of Directors and staff welcome the following members, who joined between August 2021- November 2021: |
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Applied Medical
In-Plant for applied medical
(949) 713-3000
MX Graphics
Reprographics
(626) 330-9588
Dove Printing
Printing
(760) 360-8314
Previon Solutions LLC
Healthcare communications and at-home test kit fulfillment
(657) 600-6830
Solution Box Inc. dba Ideal Print Solutions
Label converter with a division that also sells barcode and label printers, scanners, mobile computers and custom software programming.
(949) 387-3223
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SowleWork
Graphic Design
(562) 822-4078
Taylor Printing LLC
Business forms printer & 4-color marketing
(805) 531-0375
Electronics For Imaging
Industrial manufacturing/management information systems
(480) 594-5272
The Digital Frontier
Digital and large format printer
(303) 432-0500
Washington Graphics LLC
Large format digital and screen printing, banners, signage, wall murals, floor graphics, decals, print on wood, plexi indoor and outdoor
(425) 376-0877
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Know a company that could benefit from our services and benefits the same way you do? Refer a friend and get money back towards your dues! Contact Kristy Villanueva at kristy@piasc.org or 323.728.9500, Ext. 215
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Americas Print Show is an exciting three-day industry event, focused on building connections and growth in the print and graphics community. APS22 will bring together regional and national associations representing more than 5,000 companies, along with commercial printers, screen and garment producers, large format and sign printers, binderies and graphic finishers, along with industry suppliers. |
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Letterpress! – Equipment, hand set type, type banks, steel rule die making equipment, composing supplies, ink and paper are available. Several “bundles” or packages are available for sale. Ideal for setting up a new shop. See letterpressshopforsale.com for more information.
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Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org
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"Climb the mountain so you can see the world, not so the world can see you." |
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Gutenberg's Printing Press - On LEGO Ideas |
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The main goal was to create a playable, functional build of a real invention, referring to the platform's name "Ideas". Also, the original press works with perfectly uniform type molds, such as LEGO bricks. Therefore, I started experimenting with the models' structure, to design it durable, and statically stable in reality to make sure that it can handle the pressure.
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