Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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The Walt Disney Company Announces 103 Exclusive National Hockey League Games Across ESPN, ESPN+, Hulu, And ABC Beginning October 11 |
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Following last year’s historic return of the National Hockey League (NHL) after a near-20-year hiatus, The Walt Disney Company (TWDC) today announced 103 exclusive games across ESPN, ESPN+, Hulu and ABC for the upcoming 2022-23 season.
The DL: As Hockey season quickly approaches, viewers will now be able to watch their favorite games across Disney’s ecosystem. ESPN, ESPN +, Hulu, and ABC are going to be filling the void of where to access games. Part of the reason this is so exciting is that it gives more live content to the streaming subscribers. And it’s amazing for advertisers who are looking to target that select group of live sports watchers!
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Netflix Seeks Big Bucks For Brands To Advertise On Its Service: Report |
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Streaming giant Netflix is asking top dollar for brands to advertise on its streaming service, according to a new report.
The DL: With a recent loss of subscribers, Netflix is exploring ways to gain more/new customers, including a cheaper monthly subscription with advertisements. Despite flaunting “commercial-free” as one of their competitive advantages over other streaming services, such as Hulu, the addition of this option will cater to those looking for cheaper streaming options and thus expand the consumer base.
In order to carry out this plan, Netflix is said to have paired with Microsoft and is looking to charge in the ballpark of $65 CPM, while capping any one advertiser at $20 million a year, so as not to taint the user experience with repetitive ads. Netflix is seemingly leveraging its extreme popularity, being home to various television binge favorites and sustaining ~220 million subscribers. The concrete details of this version’s launch have yet to be confirmed.
If within a company’s budget, advertising on Netflix could be a great strategic marketing decision to increase brand exposure and awareness, noting the number of global Netflix subscribers. Increasing the allure of this idea is that the commercials will likely not be able to be skipped through.
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TikTok And YouTube Will Increasingly Be Competing For CTV Ad Dollars |
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Considering TikTok marketing for your business or organization?
The DL: With the help of TikTok, short-form video content is growing in popularity as competitors try to follow suit with features such as Instagram’s Reels and YouTube’s Shorts. Many users still watch content on their mobile devices, though YouTube forecasts mobile device share to drop since 2020, making up for it in a higher percentage of CTV viewers.
As Ad agencies are to spend 53% more on CTVs in 2022 than they did in 2021, it’s no wonder YouTube and TikTok will want to expand their short-form content to the big screens. At a recent internal partner event, Google teased its CTV-integrated interface for YouTube Shorts content, while TikTok has opened a position to help them expand their device capabilities. As both short-form video content and the use of CTV devices increase, advertisers should strongly consider including CTV across different platforms in their marketing plans.
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Amazon Now Consumers' Most-Preferred Ad Environment, While Instagram Is Marketers' |
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Amazon has eclipsed TikTok as the global media brand in which consumers are most receptive to ads, according to Kantar’s third annual Media Reactions study analyzing brand equity trends.
The DL: Here are the results of a 2022 survey of more than $18,000 consumers in 29 markets. Amazon has taken the lead as the global media brand in which consumers are most receptive to ads. Among marketers, Instagram is the top-ranked media brand as an advertising environment. TikTok rose in ranking for marketers while Amazon didn’t even make the top five. Sponsored events were the big winner among media channels as a whole.
Consumers in many markets view Amazon as the most relevant and useful brand. Spotify was the brand that saw the greatest gain in consumer perceptions of the advertising environment. Snapchat made consumers' top five list but not marketers’ top five. YouTube made marketers’ top five but not consumers’ top five.
Offline advertising dominates consumer ranking. Sponsored events are ranked number one for consumers followed by magazine ads, cinema ads, point-of-sale ads, and digital out-of-home. Online video was number one for marketers followed by sponsored events, TV ads, e-commerce ads, and digital out-of-home ads.
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LinkedIn Is Working On A Native Post Scheduling Option |
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LinkedIn’s looking to add a new option to help manage your platform presence, with a native, in-stream scheduling option currently in the works at LinkedIn HQ.
The DL: Did someone say native scheduling? LinkedIn is currently working on a new scheduling option that would allow users to schedule native posts within their site.
While scheduling native posts are already available in third-party applications, this addition to LinkedIn would allow users to ensure that their posts are created just as they'd like them to be before going live.
While there aren't many details as of yet, this option is currently being developed. So, stay tuned for more information!
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We would like to officially welcome Felix Dannenberg to the Hoffmann Murtaugh team! Felix was hired to be an Account Manager/ Planner. Within this role, he facilitates client expectations while monitoring campaign KPIs and coordinating with the internal team for the best optimizations. Within this role, he oversees clients' accounts, servicing client campaigns and providing strategic support. In addition, he helps with market research and keeps up with the latest trends in various industries to always ensure that we are providing our clients with the latest, most up-to-date recommendations. He is a graduate of the University of South Florida where he earned a BA in Marketing while being part of the American Marketing Association. What Felix enjoys most about working at Hoffmann Murtaugh is the opportunity to work in many different industries and be a part of a team with an amazing culture.
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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