June 2021
Direct Selling Newsletter For Companies

I began my career in direct selling in 1986 when I went to work for a company that develops and sells network marketing software. My previous background was software development, so I was hired as a programmer/analyst.

Within a few months, I was promoted to project leader. In those days, project leaders did everything for their clients. They responded to requests to support specific business initiatives, determined whether the software could support the specific business need, proposed solutions, wrote specification documents, programmed and tested their clients’ compensation plans, mapped and converted their data, trained users, and answered all support questions. To do a good job, it was essential that the project leader learned everything about their clients and their businesses.

Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative.

That’s the good news.  The bad news is that all leaders eventually stop acting like leaders.


Compensation plans should be designed to motivate and reward specific behaviors.

To find out how your compensation plan is doing, answer “yes” or “no” to each of the following questions:


Communication with the field is one of many vital ingredients in the success formula for direct selling companies.

It should start within minutes of receipt of a new representative’s application. An automated email from your company should be sent confirming acceptance of the application, along with some words of thanks and excitement.

In the starter kit, there is another opportunity to communicate with the representative and make a good first impression. Even better, you have the opportunity to reduce the percentage of unopened kits by placing words of encouragement, welcoming the new representative, on the outside of the box!

Positive and consistent communication is key to growing your business faster.

Get Smarter By Reading Our Books
Start Here: The Guide To Building and Growing Your Direct Selling Company

Start Here is our 250-page direct selling guide that teaches you how to build and grow a successful party plan or network marketing direct selling company.

Each chapter includes essential information you need to know as soon as possible, a series of thought-provoking questions to direct you to action, examples, and suggested next steps.

When you follow the path of the book, you will build and grow your business faster.

Every book includes one hour of direct selling consulting time for your business, a $200 bonus value.

Disponible en inglés y español.
MLM Software: 
What You Need To Know

Are you searching for new or replacement MLM software?

Shopping for software for your network marketing or party plan company is a lot like shopping for your spouse.

To choose the right MLM software for your company, you need to ask the right questions. 

In our MLM software book, there are questions you should ask yourself, prospective software providers, and clients of prospective software providers. 

Become a better advocate for your company's needs with the knowledge you will learn by reading our 57-page Kindle eBook on MLM software.
How Does Sylvina Consulting Help Companies?
At Sylvina Consulting, we are direct selling and compensation plan experts. We design and improve compensation plans and mentor direct selling company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 30 years of experience working with more than 500 direct selling, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews. Some have even written letters of appreciation.

I invite you to contact me to talk about your specific needs.

Sincerely,
Jay Leisner
President, Sylvina Consulting

Office: +1 503 244 8787
Cell: +1 503 784 7873
WhatsApp: + 1 503 784 7873
Skype: jay.leisner