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21 April, 2020
TODAY'S HIGHLIGHTS
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  • New Shareable Image Available: The Diver's Social-Distancing Bingo Card  | READ 
  • Get Help Navigating the SBA's CARES Act Programs and Keep Applying  |  READ
  • Provide Your Customers with an Underwater Experience from Home  |  READ
  • Now is a Great Time to Get Involved with DEMA's Mentorship Program  |  READ
  • Diver Survey Can Help You Engage with Your Diving Customers  |  READ
  • Member-to-Member Ideas During Tough Times | READ 
  • Share Home Schooling Resources | READ 
  • Join & Use these Member Resources to Keep Your Customers Engaged  |  READ 
During this time, it is critical that you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. 

The latest addition to DEMA's collection of shareable social media images to use during the COVID-19 pandemic is The Diver's Social-Distancing Bingo Card. These custom bingo cards are a huge hit throughout Instagram Stories and now you can join in on the fun! Share this scuba-themed bingo card with your followers today and keep them engaged! 

DEMA has designed a handful of shareable social media images that have been specifically curated to help engage your social media communities during the COVID-19 pandemic. Click through to access and share this poster and other free images now!
Even though the U.S. Small Business Administration has stopped accepting applications, U.S. small businesses affected by the COVID-19 pandemic should continue to apply, as it is likely Congress will appropriate additional funds to the programs.

If you need help navigating the CARES Act's  Paycheck Protection Program, Economic Injury Grant, and Economic Injury Disaster Loan (EIDL), check out DEMA's latest webinars where you can gain insight about application requirements, eligibility, program terms and more. 
Infinite Scuba, an online underwater video game, will provide DEMA affiliates with codes that you can then offer to your customers who aren't able to access dive sites and the underwater world during the pandemic. Request your codes today and start sharing!
The DEMA Mentorship Program epitomizes DEMA's Mission; to bring businesses together to grow the diving industry worldwide and celebrates the wealth of mentoring experience our diving community has to offer one another. Let us connect you with other industry professionals looking to enhance their career and strengthen our industry!
Diver survey
DEMA has launched its most recent Diver Online Survey with the goal of updating demographics and psychographics of divers everywhere. DEMA is asking all professionals in the industry to help by requesting that their U.S. and international customers participate.

This is a great opportunity to keep your diving clientele engaged when "social distancing" may be keeping them out of the water. Help us obtain responses by sharing the following link with your customers: https://www.surveymonkey.com/r/DEMADiverSurvey2019
We'd love to be able to share your positive advice, best practices, and experiences with other Members of the industry to help us get through this together. Share with us what you are doing to help your business succeed during this crisis so we can share with others.
If you have educational images, posters, presentations, videos, etc. that teach children about diving, diving with family, ocean life, biology or sciences related to diving, or other related topics, consider sharing them with DEMA. We will add them to our list and share with our online communities to help parents and others who are looking for educational resources for their children. To share, please click through and submit your resources.
During these challenging times, it is imperative that your business remains visible and engaged with your customers. 
 
By becoming a 2020 DEMA Member, you gain access to a wealth of resources and materials that can help you easily and inexpensively engage your clientele. Get the support you need to keep your marketing efforts going by joining today and using the Go Dive Now Member Toolkit , which contains many useful tools and resources, including:
  • Go Dive Now Logos
  • Sample Go Dive Now Ads & Templates
  • Marketing Images
  • Customizable Go Dive Now Videos
  • Shareable Social Media Posts
  • Marketing Guides
  • And more!
NEW MEMBER SPOTLIGHTS
Check out some of our newest DEMA Members! 

Learn about their business, how you can connect with them, what their business is doing to shape the future of the industry, how they got involved in the industry, and much more!
DEMA INITIATIVES
COVID-19 Resources
To help with the challenges businesses are experiencing due to the COVID-19 pandemic, DEMA has compiled a collection of resources available to the entire industry. Click through to find information and resources that can help your business during these difficult times.  LEARN MORE
Free Advertising & Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!  LEARN MORE
Connect with DEMA & the Diving Industry