1. Cut long sentences in two
I’m not talking about run-on sentences. Many long sentences are grammatically correct. But long sentences often contain several ideas, so they can easily lose the reader’s focus because they don’t provide a break, leading readers to get stuck or lose interest, and perhaps the reader might get bored and go watch TV instead.
See what I mean? If you spot a comma-heavy sentence, try to give each idea its own sentence.
2. Axe the adverbs (a.k.a. -ly words)
Adverbs weaken your copy because these excess words are not truly descriptive. Rather than saying the girl runs quickly, say she sprints. Instead of describing the cat as walking slowly, say he creeps or tiptoes. The screen door didn’t shut noisily, it banged shut.
Find a more powerful verb to replace the weak verb + weak -ly adverb combo.
3. Stick to one voice
Sometimes it’s necessary to use both first and second person, but that can be jarring for readers. For example, you might start your introduction talking about yourself, then switch halfway through the piece and start addressing the reader. Try to stick to “I” voice or “you” voice throughout one piece of writing.
And if you must switch, start with one and finish with the other. Don’t move back and forth between the two. Your readers will get lost.
4. Remove extra punctuation
A powerful hyphen here and a thought-provoking semicolon there can be effective. But a piece of writing littered with all sorts of punctuation — parentheses, colons, ellipses, etc. — doesn’t flow well.
Oftentimes, you can eliminate these extra pieces of punctuation with commas or by ending a sentence and starting a new one. And that makes your writing that much stronger.
5. Replace negative with positive
Instead of saying what something isn’t, say what it is. “You don’t want to make these mistakes in your writing” could be better stated as, “You want to avoid these mistakes in your writing.” It’s more straightforward.
If you find negative statements in your writing that contain don’t, shouldn’t, can’t or another such word, find a way to rewrite them without the “not.” That will probably mean you need to find a more powerful verb.
6. Replace stuffy words with simple ones
Some people think jargon makes their writing sound smart, but you know better. Good writing does not confuse readers. If they need to grab a dictionary to finish a sentence, your writing has room for improvement.
To get your point across, use words people are familiar with. The English language has thousands of words. You can certainly find a shorter or more common word in your thesaurus than a jargony one.
7. Remove redundancies
You don’t need to say the exact same thing with two words. Did you catch the redundant words in that sentence? Here’s a better version: you don’t need to say the same thing with two words.
Brand new, advance planning, basic necessities… the list of these common phrases is longer than this blog post. Check out About.com’s 200 Common Redundancies and then start snipping!
Sometimes sneaky redundancies are separated by an “and.” If you say your sentences are straightforward and to-the-point, they are neither. You don’t need both words. Your sentences are straightforward. Or, your sentences are to-the-point.
8. Reduce prepositions
Though prepositions (of, in, to, for, etc.) are helpful little words, they make sentences more lengthy because they cannot stand alone. Prepositions need lots of friends. By cutting the preposition and the words that follow, you can cut three, four or even five words. Sometimes a prepositional phrase can be replaced with just one more direct word, or cut completely.
An easy way to cut prepositions is to look for opportunities to make something possessive. The car of your neighbor is really just your neighbor’s car.
9. Cut “in order to”
You never need it. If you’re going to the kitchen in order to make a sandwich… Your sentence could be tighter. Because you’re really going to the kitchen to make a sandwich.
That “in order to” makes it take a millisecond longer to arrive at the meaty part of the sentence, which means your story is dragging more than it needs to.
10. Don’t use “start to”
Did you start to walk the dog, or did you walk the dog? Is the car starting to roll down the hill, or is it rolling down the hill?
“Start to” is a more difficult phrase to deal with than “in order to,” because sometimes you do need it. But more likely than not, you don’t.
Rather than making “start” the active verb, use the verb that’s actually more active — like walking or rolling — to tell your story.
11. Nix “that”
In about five percent of your sentences (total guess from the grammar police), “that” makes your idea easier to understand. In the other 95 percent, get rid of it!
“I decided that journalism was a good career for me” reads better as “I decided journalism was a good career for me.”
12. Replace “thing” with a better word
Usually when we write “thing” or “things,” it’s because we were too lazy to think of a better word. In every day life, we may ask for “that thing over there,” but in your writing, calling anything a “thing” does not help your reader.
Try to replace all “thing” or “things” with a more descriptive word.
13. Try really hard to spot instances of “very” and “really”
This is a very difficult one to remember. I almost never get it right, until I go back through my copy, and the word jumps out at me, and then I change the sentence to “This is a difficult one to remember.” Because really, how much is that “very” helping you get your point across?
It doesn’t make the task sound more difficult. Same thing with “really.” It’s not a “really” difficult tip to remember. It’s simply a difficult tip to remember. Got it?
14. Make your verbs stronger
“Make” is sometimes used in the same way as “start to,” in place of what could be a stronger verb.
For example, I first titled this post, I wrote “25 ways to make your copy stronger.” When I re-read it, I realized the verb wasn’t strong.
I’d used “make” as the verb, when it doesn’t tell the reader much at all. So I changed the title to “25 ways to strengthen your copy.” Eventually I realized “tighten” was an even better verb.
