For Joey Dilliha, WKU is more than just a school. A senior marketing major and economics minor from Russellville, Dilliha has a long-time family history with WKU.
“My family has always gone here, and my mom has worked here for 34 years,” Dilliha stated. “It’s a big thing in our household. We love WKU. What really brought me here was the business college. I had heard from many people that the programs offered were outstanding, especially for the area that I wanted to go into, which was social media marketing.”
Prior to his arrival at WKU, Dilliha was already gaining valuable work experience.
“In early high school, I started running meme accounts on Instagram and Twitter,” Dilliha said. “I was able to gain a following of 5.2 million followers combined on those platforms. From that, I was able to learn influencer advertising and start running ads for many digital e-commerce brands. Later in high school, I worked for a company called Flipmass, an influencer commerce platform based out of San Antonio that handles the relations between brands and influencers. That was great experience to gain at an early age.”
Following his enrollment at WKU in the Gordon Ford College of Business, Dilliha was inspired by the unique opportunities presented to him for professional development.
“In 2019, I was able to attend Career Track in Atlanta with Gordon Ford College of Business Internships Coordinator Monica Duvall, where we got to tour the Coca-Cola world headquarters along with a few other places,” Dilliha said. “Being able to do that really pushed me to want to better myself and make sure I’m on the right path to get a good job after college.”
Dilliha has worked hard to make his dreams come true and obtain post-graduate employment, while continuing to strive toward the goals he has set for his future.
“Long term, I want to own my own social advertising agency,” Dilliha stated. “Whether that be an umbrella digital marketing agency or specifically for social management or social campaigns, my end goal is to work with clients on a day-to-day basis and help them achieve their goals in the digital aspect of their business.”
