No Japanese until the Fall…or 2022?
For a variety of reasons, Japan’s effort to vaccinate its population has been a disaster. Japan will continue to require its citizens to quarantine upon return effectively shutting down outbound travel. This is bad news for Waikiki. Neighbor islands will recover as US visitors are returning. Waikiki will see continued discounting to make up for the lost Japanese market as hotels will compete for US visitors.
Hotel Revenue Managers Getting More Aggressive
Elizabeth Churchill has been tracking Expedia rates on large, oceanfront hotels in Waikiki since March. Over the last two months, we've seen a nearly 13% increase in offer prices. We suspect the strong increase in spring break visitors and stepped-up booking pace has made hotel managers more aggressive in their pricing strategy.
Hawaii Hotel Investment Market Awakening
Two Waikiki hotels are the first to test the post-pandemic market and we will see how bullish investors can be. The sellers are hoping that the unprecedented amount of liquidity in the system will prevail over concerns about the speed of the Hawaii hospitality recovery. With inflation rearing its head, real estate may be the place to be.