A note from American Hort
Highly Relevant On-Demand Education
Just in Time for Spring
From managing full houses, to keeping track of trends, and determining pricing and profit margins, Spring is a busy time for the green industry. To assist you and your business, AmericanHort presents 3 education series with timely and relevant information that your business needs this Spring. These series were grower and retailer favorites at Cultivate’20 Virtual and received raved reviews on how useful the information is for Spring planning.
Access to this on-demand programming is available until May 1.
These on-demand recordings are available FREE to AmericanHort members, and for a nominal cost for non-members.
Pricing to Win Series
FREE to members, $99 for non-members
Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business’s pricing strategies.
Effective Eco-labeling Practices and Optimal Pricing in the Green Industry
Hayk Khachatryan, PhD; Associate Profession at Mid-Florida Research and Education Center, University of Florida
Supply Side Dynamics of Pricing
Charlie Hall, PhD; Ellison chair in International Horticulture, Texas A&M University
What Are Consumers Willing to Pay?
Bridget Behe, PhD; Professor of Horticultural Marketing at Michigan State University