South Lake Avenue
April 2021 Newsletter
APRIL PROMOTIONS
In light of current circumstances, we will continue to email our monthly newsletter with important updates while promoting South Lake Avenue businesses that are active during these challenging times. Support local businesses by visiting our new website

Please note information is subject to change due to Covid-19 developments.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Krystle P. from Burbank who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer is All of the above. Centrally located in Pasadena, South Lake Avenue offers upscale residences that keep you close to Downtown LA and a short drive to the endless beaches of West LA and Malibu. For more information, please visit South Lake Avenue Residences.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Details subject to change due to COVID-19 developments.

CONGRATULATIONS TO ANNOUNCED PARTICIPANTS!
Debbie C. from Pasadena (January)
Richard S. from Montebello (February)
Krystle P. from Burbank (March)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR MAY
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the May 2021 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by April 20th.
South Lake Avenue Promotions
News Release
PASADENA MOVES INTO ORANGE TIER EFFECTIVE MONDAY, APRIL 5TH
As of Monday, April 5, many sectors in the City of Pasadena will be able open or increase capacity due to movement of the Pasadena Public Health Jurisdiction into the Orange Tier 3 (Moderate COVID-19 disease transmission) of the state of CA Blueprint for a Safer Economy.

To learn more regarding the following activities that will be permitted to occur in strict adherence with the updated Pasadena Public Health Department (PPHD) protocols, please visit City of Pasadena News Release.
Scam Alert
SCAM ALERT!
There are a variety of scams occurring and you can learn more by visiting the following links:

Sugarfish Commons
DINING OPTIONS!
Wondering which businesses on South Lake Avenue offer indoor and outdoor seating and dining? South Lake's website offers a quick and easy way to search for options. 

Learn more by visiting South Lake Food and Dining.
Casper
NEW ON THE BLOCK!
Casper, the Sleep Shop | 102 S. Lake Avenue | 626-263-2106
Mattress shopping should be as comfy as crawling into bed. Whether it’s Casper’s award-winning customer experience team helping you get a new bed for a big move, or their commission-free store team answering any question under the moon, they want you to rest easy.

For more information, please visit Casper, the Sleep Shop or call 626-263-2106.
Sugared   Bronzed
NEW ON THE BLOCK!
Sugared + Bronzed | 100 S. Lake Avenue | 626-209-9767
The story of SUGARED + BRONZED® began in 2010, when S+B Founder, Courtney Claghorn, began offering tanning services out of her Santa Monica apartment, while also juggling a full time job at Fintech company. Fast forward to today — and they’re the nation’s largest sugaring hair removal and sunless tanning destination.

For more information, please visit Sugared + Bronzed or call 626-209-9767.
Terra Outdoor Living
NEW ON THE BLOCK!
Terra Outdoor Living | 422 S. Lake Avenue | 626-345-5977
Working with artisans from around the world, Terra Outdoor Living engages an extraordinary team of designers to produce original collections of contemporary outdoor furniture.

For more information, please visit Terra Outdoor Living or call 626-345-5977.
Nick's
NICK'S REOPENS APRIL 12!
Nick's South Lake | 336 S. Lake Avenue | 626-787-1444
Nick's on South Lake Avenue reopens on April 12th so mark your calendar to enjoy their tasty bites and beverages!

For more information, please visit Nick's South Lake Avenue or call 626-787-1444.
Ann Taylor
SAVE UP TO 60% OFF!
Ann Taylor | 505 S. Lake Avenue | 626-792-4820
Enjoy new arrivals at Ann Taylor and take advantage of special promotions and sales. Click to view Ann Taylor's 60% Off Sale.

For more information, please visit Ann Taylor or call 626-792-4820.
Bistro 45
WINE AND CRAFT BEER SPECIALS!
Bistro 45 | 45 S. Mentor Avenue | 626-795-2478
Bistro 45 offers wine by the glass, bottle and craft beer! To learn more, please visit Wine & Craft Beer Specials. Bistro 45 offers patio dining, take-out and delivery.

For more information, please visit Bistro 45 or call 626-795-2478.
Celestino
SOMETHING SWEET?
Celestino Ristorante & Bar | 141 S. Lake Avenue | 626-773-3140
Craving something sweet? Celestino Ristorante & Bar has plenty of dessert options available! They offer indoor and outdoor dining, take-out and delivery!

For more information, please visit Celestino Ristorante & Bar or call 626-773-3140.
FIRST WAX IS FREE!
European Wax Center | 569 S. Lake Avenue | 626-449-5000
Your first wax is free at European Wax Center! Featured, first-time services are free and they reward guests for referrals. 

For more information, please visit European Wax Center or call 626-449-5000.
Jewels on Lake
WEDDINGS RINGS AND MORE!
Jewels on Lake | 415 S. Lake Avenue #101 | 626-356-4242
Jewels on Lake specializes in Wedding Rings, Engagement Rings, Wedding Bands, Jewelry Repair and more! Jewels on Lake is open by appointment only and don't forget to ask about their upcoming specials!

For more information, please visit Jewels on Lake or call 626-356-4242.
Lemonade
BOWL TUESDAY!
Lemonade Restaurant | 146 S. Lake Avenue | 626-304-7700
Every Tuesday is Bowl Tuesday at Lemonade Restaurant. Lemonade features a special Chef's Bowl for just $7, so keep your eyes peeled for the announcement each Tuesday morning.

For more information, please visit Lemonade Restaurant or call 626-304-7700.
Logix Federal Credit Union
LOGIX LOANS!
Logix Federal Credit Union | 180 S. Lake Avenue | 800-328-5328
Logix Federal Credit Union offers a variety of loans such as auto, mortgage, business, credit cards and more! To learn more, please visit Logix Loans.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.
Macy's VIP Sale
MACY'S VIP SALE!
Macy's Pasadena | 401 S. Lake Avenue | 626-792-0211
Save an extra 30% off by entering Promo Code: VIP (exclusions apply). For VIP treatment please book an appointment by calling 626-792-0211 extension 4444. To learn more about Macy's Complimentary Services such as personal shopping, client gifting and corporate sales, please visit Complimentary Services.

For more information, please visit Macy's Pasadena or call 626-792-0211.
Magnolia House
WEEKLY HAPPENINGS!
Magnolia House | 492 S. Lake Avenue | 626-584-1126
Magnolia House offers a variety of weekly happenings such as their Burbon and Burgers, Wine Wednesdays, Wine and Steak Dinner for Two, Fryday on Thursday and Weekend Brunch!

For more information, please visit Magnolia House or call 626-584-1126.
Mediterranean Cafe
KEBAB OR SHAWERMA?
Mediterranean Cafe | 273 Shoppers Lane | 626-793-8844
Are you team Chicken Kebab or Chicken Shawarma? Lucky for you Mediterranean Cafe on South Lake Avenue offers both! Mediterranean Cafe also offers outdoor dining and catering services!

For more information, please visit Mediterranean Cafe or call 626-793-8844.
Mendocino
CATERING PROMOTION!
Mendocino Farms | 238 S. Lake Avenue | 626-773-3140
Enjoy $20 off orders $100+ through April 15, 2021! To receive the discount, enter promo code CATERHAPPY upon checkout at catering.mendocinofarms.com

For more information, please visit Mendocino Farms or call 626-773-3140.
Mercado
HAPPY HOUR!
Mercado Pasadena | 140 S. Lake Avenue | 626-345-5778
Mercado Pasadena offers Happy Hour, brunch and more which can be enjoyed through their indoor and outdoor dining. You can still order online at Mercado Pasadena.

For more information, please visit Mercado Pasadena or call 626-345-5778.
Nothing Bundt Cakes
'EGG'CELLENT TREATS!
Nothing Bundt Cakes | 548 S. Lake Avenue | 626-792-8200
Bring sweetness to your Easter with ‘egg’cellent treats available at Nothing Bundt Cakes. Their Bundt Cakes are a playful and delicious dessert everyone will love!

For more information, please visit Nothing Bundt Cakes or call 626-792-8200.
Orvis
ORVIS DAYS EVENTS!
Orvis Sporting Traditions | 345 S. Lake Avenue | 626-356-8000
Throughout the month of April, Orvis is here to help you get ready for spring with a series of Fly-Fishing and Dog-Training how-to videos and live digital events! Fly Fishing How-to Videos and Live Digital Events How-to Videos: Get your fishing gear and skills tuned up for the spring season! Videos are updated each week and can be accessed by clicking the links below. Afterwards, call or sign up at your local Orvis store to get your fishing geared cleaned and evaluated! To Learn more, please visit Orvis Days Events.

For more information, please visit Orvis Sporting Traditions or call 626-356-8000.
Paul Mitchell
LEARN SAFELY!
Paul Mitchell The School | 825 E. Green Street | 626-284-2863
Paul Mitchell The School Pasadena has very talented Learning Leaders to help guide Future Professionals into their careers. Schedule a tour and discover how to build a future in the beauty or barbering industry at Paul Mitchell The School Pasadena. They are open for guest services and retail products. View details at paulmitchell.edu/pasadena

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.
Pet Food Express
SPRINGTIME ADVENTURES!
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
Springtime means longer walks! Pet Food Express has leashes and harnesses to help get you and your pet on your next adventure! Shop Now.

For more information, please visit Pet Food Express or call 626-578-1111.
Randy's Donuts
EASTER DONUTS!
Randy's Donuts | 230 S. Lake Avenue | 626-365-1216
Randy's Donuts offers Easter donuts on sale all week through Easter Sunday!

For more information, please visit Randy's Donuts or call 626-365-1216.
Salutations Home
GOLDEN EGGS!
Salutations Home | 900 Granite Drive | 626-577-7460
Salutations Home offers Golden Eggs, an egg carton filled with mini egg-shaped Bath Bombs, which are perfect for Easter Baskets. These pastel eggs will delight your littlest bunnies at bath time with hidden surprises!

For more information, please visit Salutations Home or call 626-577-7460.
Stride
REFFERAL PROGRAM!
STRIDE Pasadena | 906 Granite Drive | 626-737-8588
STRIDE Pasadena offers a referral program which includes free classes and retail credit so be sure to contact STRIDE to learn more.

For more information, please visit Stride Pasadena or call 626-737-8588.
The Arbour
INDOOR DINING!
The Arbour Restaurant | 527 S. Lake Avenue | 626-396-4925
Craving an indoor dining experience? The Arbour Restaurant on South Lake Avenue offers indoor dining where you can enjoy great bites and beverages! The Arbour also offers outdoor dining, take-out and delivery!

For more information, please visit The Arbour Restaurant or call 626-396-4925.
Ten Thousand Villages
EASTER BASKETS!
Ten Thousand Villages | 567 S. Lake Avenue | 626-229-9892
Easter is just around the corner and Ten Thousand Villages offers plenty of gift ideas. Not sure what to buy loved ones? Just ask Ten Thousand Villages to help you put together an Easter Basket which makes an amazing gift!

For more information, please visit Ten Thousand Villages or call 626-229-9892.
Salutations Home
WHILE SUPPLIES LAST!
The Bee Cottage | 496 S. Lake Avenue | 626-396-9007
The Bee Cottage offers beautiful paper mache bunnies for a limited time. They also offer plenty of gift ideas and decor for the upcoming holidays.

For more information, please visit The Bee Cottage or call 626-396-9007.
Vitamin Shoppe
NEW ITEM ALERT!
The Vitamin Shoppe | 181 S. Lake Avenue | 626-405-0209
Just in! ZOA Energy Drink is now available at The Vitamin Shoppe on South Lake Avenue!

For more information, please visit The Vitamin Shoppe or call 626-405-0209.
Williams-Sonoma
TAKING ORDERS!
Williams-Sonoma | 142 S. Lake Avenue | 626-795-5045
Espresso, latte or coffee? Enjoy the NEW Williams-Sonoma Single-Serve Coffee Capsules, made with Fair Trade Certified coffee and eco-friendly packaging!

For more information, please visit Williams-Sonoma or call 626-795-5045.
Got Catering?
Mendocino Farms
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
City of Pasadena
News Release
PASADENA MOVES INTO ORANGE TIER EFFECTIVE MONDAY, APRIL 5
As of Monday, April 5, many sectors in the City of Pasadena will be able open or increase capacity due to movement of the Pasadena Public Health Jurisdiction into the Orange Tier 3 (Moderate COVID-19 disease transmission) of the state of CA Blueprint for a Safer Economy.

To learn more regarding the following activities that will be permitted to occur in strict adherence with the updated Pasadena Public Health Department (PPHD) protocols, please visit City of Pasadena News Release.
REOPENING PROTOCOLS
Revised protocols have been posted to the City’s website and direct links can be found at COVID-19: Information for Businesses.
PASADENA WALKS SURVEY
The City of Pasadena invites the public to participate in Pasadena Walks, a comprehensive update to the City’s Pedestrian Plan. Made possible by a grant from the Southern California Association of Governments (SCAG), the project will identify barriers to walking in the city and identify potential solutions to improve safety and amenities for pedestrians. To provide feedback, please complete the Pasadena Walks Survey.
RESOURCES FOR BUSINESSES
Pasadena Business can stay in the know regarding helpful information and available resources by visiting COVID-19: Information for Businesses.
South Lake Trivia!
Be the first to answer correctly and get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
*Details subject to change due to COVID-19 developments.
Which business is located in a 100 year old craftsman bungalow?
The Bee Cottage
Magnolia House
Tpumps
CITY NEWS RELEASES
Stay in the know regarding important City of Pasadena updates by visiting City of Pasadena News Releases.
CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
BOARD MEETING
Wednesday, April 21, 2021 I 8:00am
Meeting details to be determined

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
The Commons
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
140 S. Lake Avenue

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? May 2021 e-Newsletter submissions due by April 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them here:
Helpful Links
Stay Connected!
South Lake Trivia!
Looking for our Trivia Game Question? It's still here and will rotate within the newsletter every month. Enjoy!