In-person networking resumes in the Fall! If you want to get involved with the PMR Charities Committee and plan an event in your area, email Heidi Boyle. |
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Knowledge Sharing & Collaboration Empower Our Community |
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Seton Hall Students Work with Intellus Health Literacy Initiative
to Change the Conversation about Vaccinations
During the Spring 2021 semester, the HLI team paired up with Seton Hall's Market Research Center on a pilot study “MaxVax: Changing the Conversation about COVID Vaccination.” Now that we understand emotional drivers and barriers, our next step is to create health-literate communication to maximize vaccinations for all! Check out the results from this study and tune in during the Fall Online Institute for an update on this important initiative. |
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Research Partnership’s MedTech Division Appoints Two Directors
Global healthcare market research consultancy Research Partnership is delighted to announce that Chris Carles has joined as a Director in their Philadelphia office and Andrew Way as a Research Director in their UK office.
Read more ...
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Metaphorically Speaking: A Linguist's Perspective on the Power of Unorthodox Questions to Uncover Unique Patient Insights from Adam Kleger, download here
This free whitepaper explores a novel approach to extracting insights from how patients use metaphorical language. In it, we demonstrate how linguistic analysis can decode metaphors to provide generalizable insight and how unorthodox lines of questioning can obtain more authentic responses than those the market research community traditionally uses.
In this whitepaper, we explore the following topics:
1. The power of ubiquitous, familiar metaphors and figurative language
2. How conventional question design traps patients into giving compelling but inaccurate stories
3. The use of novel questions and methods to produce more authentic and resonant stories
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Health system margins have been impacted by the reduction in elective services, leading to further cost-cutting measures. As economic decision-makers tighten the screws, HCPs are becoming increasingly budget-conscious. Now more than ever, they are tasked to articulate the value as they advocate for new devices or systems.
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Learn how behavioral science can be used to drive near-universal vaccinations against SARS-COV-2 in the US, in this special report developed by Newristics. |
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23 Summit Sessions On Demand in the Virtual Learning Center |
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Here are just a few of the sessions available: |
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Intellus Global Low Incidence Task Force Study: What 4000+ HCPs Have to Say about Survey Experience
Every response and every complete is simply critical in reaching your desired sample size. In November 2020, the Intellus Low IR Think Tank shared a “how to” on improving your research approach to low IR studies. We examine some of those key elements, but this time from the respondent’s perspective. Join us as we share the insights and findings from our research on research with low IR audiences, including:
• Emotional effect of screening out on the HCP population
• What “good research” looks like in the eyes of the participant
• Screener headaches and other respondent pain points
• Recommendations for panels, insight providers and Pharma
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How can an organization trust that innovation will spark growth by succeeding in the market? This session outlines a framework around four lenses critical to informing innovation, and how they can guide market research to produce better insights, help organizations take smarter actions and make better decisions about how to innovate. Device and med-tech examples. |
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Market Research can benefit from the rapidly advancing frontier of psychology patterned with neuroscience, digital data gathering and new means of analysis. Learn about global tools to understand and impact healthcare behaviors in HCPs and patients. |
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Your 2021 Intellus Membership includes On Demand access to the Summit, monthly webinars / podcasts, fall events and access to all of our development and advocacy resources including the Virtual Library and BHBIA webinar recordings. Renew/become a 2021 member and watch for the call for presenters for the Fall Virtual Institute opening May 13. |
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Members (and their HR counterparts) post jobs for free on our job board, click here for details.
Latest posting: Quantitative Project Manager at Olson Research
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Trilations recently released their 2021 annual Pharma Customer-Centricity Index, a global survey now expanded to ten countries that reveals the customer-centricity of top pharmaceutical companies in oncology, hematology and immunology. In this webinar, Trilations CEO Johan Vermeiren will discuss some of these results, including the evolution from 2020 to 2021. |
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"This was a great seminar. The topic is very important, and a patient perspective makes this invaluable. I could relate to so many things from my personal experience of interacting with the physicians and following treatment plans (for myself, but also for my children)."
Tatiana Barakshina, PhD, Bazis Group & Intellus HLI Committee Member
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Coming Soon! Podcast from industry experts about US privacy regulations and compliance.
Available in our Virtual Learning Center: February's video podcast with Neeraj Kalani, Head US Commercial Strategy & Operations at Biogen; Andy Bagnall, Executive Director of Marketing, Kantar Health & Mark Sales, Global Director of Innovation, Kantar Health discussing the changing landscape of multichannel in insights, what we can learn from CPG, the human side of multichannel, and how healthcare is reimagining insights management and measurement.
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Intellus Worldwide partners with BHBIA to provide both our memberships access to webinars. BHBIA webinars are accessible through the Virtual Learning Center.
Latest webinars:
- Apr - Going Global Via Mobile: Intro to Conducting Successful Qualitative Smartphone Research
- Mar - ABPI & BHBIA AE/PC/SRS Guidelines - Medical Devices Update
- Feb - Introduction to Early Access Programs
- Jan - Speed, Value and Flexibility: Unique Benefits of Online Qualitative Research
- Nov - Brexit and Data Protection Implications
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2021 Webinar Content Needed
Webinar sponsorships are available for $3,000, marketed to our 6K+ network and BHBIA members. 45 minute webinars take place throughout the year, typically at 11am ET so peers from around the globe can participate live. 2020-2021 webinar registration lists averaged 100-150 people with a 50% live watch rate. Webinar recordings are available on demand through our Virtual Learning Center. Webinar sponsorship includes one all-inclusive 2021 membership.
Each webinar’s content is peer-reviewed to evaluate actionabilty for our audience and must be presented in an educational, non-promotional perspective. Contact Heidi Boyle if interested. |
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Industry-recognized professional growth gives you a competitive advantage!
Demonstrate mastery of skills and knowledge through the Intellus Worldwide Certified Practitioner (IWCP) Program. Requirements accomplished via passing quiz scores for Intellus sessions and webinars and completion of MRII/UGA Principles of Market Research and Principles Express training courses. |
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The membership directory allows current members to search by company description keyword in addition to member category and location. Log in and update your member profile today. |
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The important work of our members improves the lives of patients by initiating positive change within our organizations, the association and the industry at large. Let's celebrate these achievements.
Who do you know that is inspiring positive change? Recognize those who improve the lives of patients, our organizations, the association and the industry. Submit your 2021 nomination here by Dec 31 .
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View our Health Literacy Resources to discover tools and understanding required to address the growing needs of patients with a variety of health literacy levels, and how to equip patients to better understand their treatments, control their own health decisions and improve outcomes. |
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This report from the Syracuse University Newhouse School of Public Communication could not have been more timely. It arrived during the Intellus Worldwide 2021 Summit last week, as the Health Literacy Initiative group was meeting. In the coming months, the HLI will tackle some new issues about the responsibilities of health communicators and market researchers to ensure their communications are health literate. This W2O Emerging Insights Lab report addresses digital literacy and will help. Reach out to Tom Donnelly if you’d like to join us! |
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HLI's Summit session "Can a Simple Instructional Reminder Change Behavior" available now here.
Watch On Demand: Health Literacy Guidance for HCP Communication with Patients
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Using principles of clear communication, the #intellusWW Health Literacy Initiative developed two signs about correct mask wearing you can use and share translated into 27 languages.
Get to know the members of the HLI committee ... click here
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Updates from the December 2020 EphMRA/Intellus Classification Committee Meeting Available
The 2021 ATC codes, descriptions and guideline text have been finalized by the Committee. These new structures come into effect in the beginning of 2021. The complete additions and changes to the guideline text are published here.
EphMRA & Intellus Worldwide's Classification Committee prepares the annual guidelines for this classification system and manages new entries, changes and improvements in consultation with pharmaceutical manufacturers. Intellus Worldwide maintains a permanent seat on the Committee to insure US manufacturers are represented in classification decisions. Intellus Worldwide manufacturer members will receive an opportunity to vote on all classification proposals (Spring each year). Most (if not all) drug-level, secondary databases follow the EphMRA/Intellus Worldwide classification.
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Intellus Worldwide is the leading organization for healthcare insights and analytics, including global manufacturers and service providers within pharmaceuticals, biotech, medical device and diagnostics. |
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Formed in 2018 when two renowned industry associations joined forces, PBIRG (Pharmaceutical Business Intelligence & Research Group) and PMRG (Pharmaceutical Marketing Research Group) bring 50+ years of experience empowering our community through advocacy and professional development. |
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