Mayor's Fireworks

July 2nd at 5:00 PM

Make plans to join us for

Red, White, & Loo with 2 stages of live music, family fun, food vendors, and fireworks!

Waterloo's annual Mayor's Fireworks event will take place on Saturday, July 2nd in Downtown Waterloo. Food vendors, activities, and more kick of at 5 pm. The fireworks will light up the sky beginning at 10 pm.

Thank you to John Deere for being the presenting sponsor.

Join us on July 2nd for live music, family friendly activities, food, and fun!

Visit our Website

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This event is not possible without dedicated volunteers. It takes more than 100 volunteers to host this event, and we need your help. There are several opportunities to bring this event to the community and have fun, while giving back!

Do you know of a service organization, group, or team who is looking for volunteer opportunities and trying to raise money? Have them reach out to Jessica at director@mainstreetwaterloo.org

Volunteer Sign Up

Dedicated To Maintaining And Enhancing The Vitality Of Our Downtown Center.

Join us on July 8 with Flavah and DJ Ant Bomb!

Friday Loo has partnered up with North End Arts Festival to bring you a night of live music, art vendors, and more!

5:30-9:30 PM at Lincoln Park

Facebook Page

Street closures and detours have began in downtown and will last until fall of 2023.

Please see the maps the City of Waterloo has put together to help you with detours for trails, sidewalks, road and water routes.

Learn More

All year long, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Opportunities include joining a council, event planning, and volunteering during a event!

Volunteer Today!

Check out photos from My Waterloo Days!

Have you visited our merchandise store?

The pink petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang over 100 of these beautiful flower baskets, adorning downtown from May until October. The program is made possible through the contributions of individuals and small businesses throughout the Cedar Valley.

Thank you to Peters Construction for being a Block Sponsor for our 2022 Flower Baskets!

Donate Here

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Join Today!

Main Street Waterloo is a non-profit organization dedicated to the revitalization of our downtown center, and with your help we have been able to do so much with the district.

Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work and play.

Sponsor Today!

Waterloo Kicks off Veterans Way Project

The City of Waterloo has been working hard to create a place-based art and history walk along 4th St, connecting the Sullivan Brothers Iowa Veterans Museum to Sullivan Park. The Veterans Way project includes multiple civic destination projects honoring Waterloo's rich history of military service.

On June 17th, a ribbon cutting was held to launch the project and announce the start of the bridge lighting element. You can learn about the full project on the City's website.

2022 Main Street Waterloo Events Calendar

July

Jul. 2 Mayor's Fireworks
Jul. 8 Friday Loo

August

Aug. 12 Friday Loo

September

Sep. 2 Friday Loo
Sep. 3 Food Truck Festival
Sep. 3-11 Taste of Loo
Sep. 15 Pint Night Ride

October

Oct. 4 Mayor's Fun Run
Oct. 11 Cheers to Small Business
Oct. 29 Downtown Trick or Treat

November

Shop Downtown Saturdays
Nov. 26 Shop Small Saturday
Nov. 26 Winter Wonder Loo Starts

December

Cedar Valley 365 is a community calendar where businesses, organizations, and community events can share details with you. Many of our downtown businesses are on this calendar as well as other organization who host events in Downtown Waterloo.

Community Event Calendar

Main Street Waterloo Board of Directors

President

Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director

Jessica Rucker

Council Chairs:

Design

Brandon Alvarado

Economic Vitality

Michael Huisman

Organization

Purvis Williams

Promotions

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Corbin Payne, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development

212 E 4th St,

Waterloo, IA 50703

319.291.2038