Plumbing Industry Demonstrates Career Stability Amid COVID-19 Crisis
Amid a global pandemic that is affecting lives all over the world, induced uncertainty goes beyond health as fear about the future of our economy is looming. Unemployment claims, layoffs, and cease of operations are all surging with the future, at this point, being an unknown. It is during times of crisis where the plumbing industry best demonstrates its career stability as an essential business...
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DPHA Members' Blog - April 3, 2020.
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Preventative Measures to Help Keep Your Home Virus Free
We know that many homeowners in (name of service territory) are sheltering in place. Everyone is worried about the Coronavirus pandemic. According to the Center for Disease Control, the virus spreads principally through personal conduct. That’s why most states have issued stay at home orders and are pleading with their citizens to practice social distancing, to wash your hands frequently and not to touch your face. Here are a few suggestions to help keep your home virus free:
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Sales Tips and Industry Thoughts
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Who Are You Partnering With?: Thoughts from Fellow Jeff Valles.
There’s a hush all over the business world, giving us an opportunity to look at places we can get better ourselves and our businesses and discover new avenues to success.
Let’s all agree; you want to market your luxury business to the top interior designers, architects, builders and stylish homeowners in your market. So, what road do you take? Do you wade into social media on Facebook, Pinterest, Instagram, Twitter, or TikTok? How about joining the digital marketing world...
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Wise Words to Make a Positive Difference.
If there is one thing the business world forgets it is this: people have what they need, but seldom what they actually want. World renowned author, blogger and marketer Seth Godin offered words of wisdom to help businesses navigate the COVID-19 storm in a recent podcast. “Just because you have the money to interrupt somebody (through an unsolicited email, robocall, etc.) does not mean that they want to hear from you.” Instead, Godin believes what most people want is a helping hand, especially at a time when they are curled up underneath their desks..
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CASH IS KING:
CONSERVING CASH DURING
THE CORONAVIRUS CRISIS
WEDNESDAY, APRIL 8
2 PM EDT
In this 30-minute session, Tom Cohn, Executive Vice President of DPHA, will describe brand new government programs that will pay your payroll for two months, as well as other funding assistance available from Uncle Sam and state and local governments. He will review the new Government Assistance Programs (CARES Act, Coronavirus Preparedness and Response Supplemental Appropriations Act, New Employer Leave Requirements, State sources of assistance), Reducing Business Expenses and Reducing Personal Expenses.
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WHAT DPHA MEMBERS SHOULD BE DOING WITH THEIR WEBSITES TO MAXIMIZE SALES IN A TIME OF CRISIS
WEDNESDAY, APRIL 15
2 PM EDT
According to historical data, brands that lean into marketing during lean times, tend to grow market share affordably, generating incremental revenue and exponential profits. With COVID-19 driving a recession and remote-working environment, sales and marketing need to adapt. Now is an ideal time to transition marketing to digital, which is more measurable, dynamic and efficient than print, broadcast and other media. Anvil President and Founder Kent Lewis will talk you through fundamental digital strategies and tactics you can use to increase your website’s rankings and traffic, leading to more phone calls and orders. Whether your business targets designers, architects, distributors or homeowners, this workshop will outline critical steps you can make to enhance your digital presence across search engines like Google and social media platforms like Facebook, Instagram and LinkedIn. Turn these uncertain times into certain revenue.
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CEU Events
®
Calendar of Events Now on Their Homepage.
Due to the current crisis, many of CEU Events available courses are now available as webinars! To make finding a webinar as simple as possible, CEU Events has updated their home page to feature their Calendar of Events.
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New Universal Infinity Drain
®
Linear Drain Released
Infinity Drain continues to simplify barrier free bathroom design with its new Universal Infinity Drain® linear drain that is compatible with every type of waterproofing method. The convenient universal kit features a pitched channel with a clamping collar and the choice of a tile insert frame or squares pattern grate.
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Amerock's Minimalist Approach to Luxury: The New Mulino Collection.
The inviting lines of Mulino are a testament to the allure of simplicity. Blending clean geometry with a split-finish assembled design, the Mulino collection’s minimal forms unite into a work of artistry.
Available in a knob and three pull sizes up to 11-1/4in (286mm) overall length, Mulino is offered in four trend-forward split finishes that pair a Silver Champagne or Black Brushed Nickel body with Polished Chrome or Black Nickel posts. Pulling from emerging trends in home décor, these split finishes are designed to coordinate with those at the forefront of lighting, plumbing, and appliance design.
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Barclay Introduces Concrete Ewan Rectangular Basin.
An exciting new bathroom sink from Barclay Products is the incomparable concrete Ewan Rectangular Above Counter Basin. The mold cast is finished by hand producing seamless concrete construction for a stunning sleek design. A 3-layer protective coating provides the basin with waterproofing that guards against cracking or scratching.
Measuring 19-3/4” by 17-7/8” with a 2” basin depth, this rustic sink is available in several distinctive shades: copper green, dusk gray or vintage brown.
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Kymberly B Weiner
Director of Marketing & Sales
Decorative Plumbing and Hardware Association (DPHA)
504.475.8111
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