The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of experimentation underway as companies test and iterate rapidly to discover winning formulas and business models.
This goes for consumer AR product strategies. Beyond macro categories and use cases where AR should or shouldn’t be developed, there are more granular strategies around user experience (UX).
And equally important is the question of AR monetization and revenue models.
These lingering questions compel acute attention to quantifiable AR market successes and best practices. With that backdrop, ARtillery Intelligence ventures to find, aggregate and draw meaning from AR successes in today’s market, continuing in Part II of the series with Niantic.
