CONTENT MARKETING: I know I need to write my next blog entry but I don't know what to write. Here are some jump-starters.
R ... There are 5 Ps of storytelling in 2021: People, Place, Pictures, Personal and Platform.
R ... Do you have a CDN? Maybe you should investigate getting one.
R ... In the year of connection ... or reconnection ... content is a key component.
R ... But you have to do it right. Expecting immediate results and not measuring are two errors.
R ... There's long-form content and then there are books. Maybe you should go longer?
R ... So you want an infographic but are stuck on what to put in it. Here are some starters.
R .. If you aren't looking at your curated or third-party content for theft, you are missing a step.
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SEARCH: SEO can be a deep dive into an abyss. But if you start out thinking about the market, your appeal, accessibility and your content, you're most of the way there.
R ... To make search work for your business, you have to pull together the data it is feeding back to you.
R ... Are your competitors buying your branded keywords? Do you know the answer?
R ... More than half of all web site traffic globally starts from a search result.
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ANALYTICS: Getting your bearings in a new Google Analytics setup is the first step. Here are 35 steps to take to master the data.
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NATIVE: Are you still confused about the term "Native Advertising"? Simply, it is your content in someone else's established environment. But, here's more detail for you.
R ... And 10 years after native was coined, why is there still confusion about it?
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EMAIL: Improving your email open rate takes a multi-faceted approach.
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VIDEO: YouTube is more search than social, so you have to treat it like search and do keyword research.
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ARTIFICIAL INTELLIGENCE: For digital marketing, the wins with AI will be wrapped around data, content and interactivity.
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PRIVACY: Beneath the headlines around privacy, there is a global divide on the specifics and rules.
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MOBILE: SMS continues to be a tool for marketers, although they use it judiciously. How do you grow a list and what do you send?
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DIGITAL MARKETING: When Google gets a buy alert on Wall Street, that's typically not a good thing for the rest of the industry.
R ... Google and Facebook are not your friends.
R ... To stay on top of digital marketing, you are going to have to work harder, faster and smarter in the next year.
R ... And the same is true in performance marketing.
R ... So you are bright but you can't get any of your digital ideas through to upper management. Maybe you aren't listening.
R ... Here are a few upcoming webinars and events to consider:
