Tips for more effective and efficient email campaigns

Time vs. Money

I filled up the gas tank in my vehicle yesterday. I can honestly say I have never spent that much money on gasoline in my life. I guess I will need to look for cost-savings measures to balance that extra expense.

This blog (button below) from Constant Contact made me think of the cost-saving measures I have employed in my own business marketing over the years, usually at the expense of my time. Although I've worked with Constant Contact for many years as well as many other email/marketing tools, there was a day when those tools didn't have the "bells and whistles" to do a lot of the things they do today to ensure your success - and save your time.

Now that I'm older and more established, I value my time more. (And I don't want to stay up until 3am finishing an email newsletter and cleaning a mailing list!) If you value your time but still want creative, informative, and successful email campaigns, take a look at these tips.

And, as always, if you want help please let me know.

Email Marketing Best Practices for Success

Let's Talk More About Lead Generation

In the last issue I wrote about the landing page functionality Constant Contact offers. In this issue I want to talk about sign-up forms.

Constant Contact offers a variety of forms and form functions. So whether you want a form to pop up on your web page, fly in/out, appear as a banner on a web page or simply be embedded on a web page, you can make it right in Constant Contact. And the data collected on that form goes where you want it in the Constant Contact database.

On my website I am using a pop-up form on the Constant Contact page. It appears after a few moments and the information collected goes to a specific list in my account. When a new person signs up, that action triggers an automated email. If someone clicks on a link in that automated email, I'm using list segmentation to add them to a different list based on their interests. Those actions may also trigger automated emails.

You can have as many forms as you wish, as well as automations. If you want to learn more about this process, let me know. It does take a little planning and you will want to update it from time to time.

Yes, It's Summer.

I know because this post is late - I've been out in the gardens instead of working on my business. But the good news is I may have found a hosta variety from another hosta enthusiast that we don't have yet (hard to believe), one that's been on my husband's list for several years! So of course I have to make room for it as she is willing to share!

June Newsletter Ideas

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How healthy is your contact list?

I've been spending a lot of time updating contact lists for clients. Like hosta collecting, data cleansing is a type of obsession for me, I love it!

Unfortunately, people do not tell us when their email addresses change, when they change jobs, or when they retire. And these things happen at a very rapid pace nowadays. The "shelf life" of an email address is about 18 months! And don't get me started about those lists you can buy from a broker. If your list needs some attention, we should talk. Questions? ask me.

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Cheryl Ley

The Bookworm Virtual Business Services

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