Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties |
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2020, the Year Everything Changed |
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This year has been one for the record books. Our lives and workplaces have been radically changed. Despite this year’s challenges, I’m proud that PIASC has stayed focused on our mission of serving our members and on promoting the positive image of our industry.
We started the year by helping and promoting the future employees of our industry. The RAISE Foundation’s 33rd Annual Surplus Drive took place in January. Over 30 schools benefited from the generosity of our members. Over 90 pallets of paper and supplies were donated.
In February, our celebration of print education continued with the culmination of the RAISE Foundation’s competition. We were able to judge the entries from high school and college. Unfortunately, the world changed overnight and we were not able to celebrate with the students and their teachers and parents. It took a while but we managed to deliver awards to the winning students.
While we were carrying on with our routine, reports began circulating regarding a virus from Wuhan, China. But that seemed a long way from us here in California. At PIASC, we were promoting the 2020 Print Excellence and Graphics Night events.
Then Everything Changed...
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Facebook Ads Trends for 2021 for Better Returns on Ad Spend |
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#1: Style Facebook Ads to News Feed Posts
While I’m going to share some very specific tactics for Facebook ads, this first trend is more of a big-picture one. When you run Facebook ad campaigns, always consider modeling your ad content to what people typically see in the news feed.
The best ads I’ve come across—and those I’ve run for my business—match the news feed in terms of copy and imagery, making the ads feel more like organic posts. The ads blend in with the other feed content so people are more likely to stop scrolling and read them.
And while you want your ads to match the news feed, they should also stand out. The rest of this article explores some techniques that will help you do that.
#2: Relax Your Grammar
Many advertisers use stuffy language in their ads, so one Facebook ad trend you may want to try is loosening up your grammar. Remember that Facebook is a casual platform so less formal ad copy is okay.
If your target demographic is in their 20s or 30s, for example, think about how they write when they text their friends and try to match that style. It’s a fun experiment and sometimes it works really well. For instance, people in their 20s tend to use sentence fragments in their texts and don’t use a lot of punctuation. If your Facebook ad copy reflects their texting style, you might see your results improve.
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SELLING YOUR PRINTING/DIRECT MAIL COMPANY? A well-established Orange County marketing service provider is looking for a bolt-on acquisition to expand mailing capability. If your annual sales are over $1 million, contact Lou Caron, 323.728.9500, Ext. 274.
Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org
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Engaging (Suddenly) Remote Teams Virtually |
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In the midst of the unexpected and unprecedented COVID-19 pandemic, most organizations have found themselves managing at least part of their workforce through a sudden shift to working from home.
For many employers and employees, the work-from-home (WFH) experience is new.
There was insufficient time to train managers about the adaptations necessary to make this kind of environment successful. What should managers and leaders do to help team members succeed when everyone is in a different location?
COMMUNICATION MORE IMPORTANT THAN EVER
You will be relying on communication, both to ensure your team is working on the right priorities and to understand what support they need from you. As a leader, you will need to communicate more often than you may think necessary and repeat your message more than feels comfortable. Saying something once when it comes to key directives and changes is not going to be sufficient to ensure everyone understands you.
Source: Nikki Evans and Hugh Massie, www.amanet.org
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"Don't let what you cannot do right now get in the way of what you can do right now." |
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How America's Largest Puzzle Factory Makes 2 Million Puzzles A Month |
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When the pandemic locked people inside, Buffalo Games saw an unprecedented spike in demand for its puzzles. But just as demand was taking off, the company's Buffalo, NY factory was shut down under New York State COVID-19 mandate. As the largest manufacturer of puzzles in North America, the company had to get creative. First, Buffalo Games sourced from overseas and then ramped up manufacturing stateside when the factory was able to reopen in May. Since May, the company has doubled production, now making 2 million puzzles a month. Business Insider visits the factory to see how Buffalo Games did it.
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