2021 IFEA
WEBINAR SERIES
PRESENTED BY
FREE IFEA MEMBER BENEFIT
Festival & Event specific education just a click away! Hosted by industry leaders, the IFEA Webinar Series, presented by Haas & Wilkerson Insurance, covers a wide variety of topics important to your organization's success, brought to you at your computer, tablet, smartphone . . or wherever you may be! Keep reading to discover the fantastic line-up of Speakers we have in store for you this year!
LIVE WEBINAR PRESENTATIONS FREE TO IFEA MEMBERS
All of the LIVE presentations of the 2021 IFEA Webinar Series, presented by Haas & Wilkerson Insurance are available at no charge to current IFEA Members, as one of the many valuable benefits for being a member of the IFEA. (A $944 Value for Members | A $1584 Value for Non-Members!) Free Member Registration includes the LIVE Presentation only. Webinar Recording available for purchase.
2021 WEBINARS INCLUDE:
THURSDAY, MARCH 4, 2021
Sponsorship: On the Road to Recovery
Bruce Erley, CFEE, APR, President & CEO
Creative Strategies Group, Denver, CO
After a year of remarkable disruption to festivals and special events, you don’t want your sponsorships to become a casualty during recovery. Bruce will share new sales strategies and tactics CSG has implemented to rebuild sponsorship revenue for their various event clients. Specific case studies will be shared.
Complimentary Registration to the LIVE Presentation of this Webinar is now available to all IFEA Members.
THURSDAY, MARCH 11, 2021
How ArtsQuest Successfully Pivoted Amid the Challenges of 2020
Curt Mosel, Chief Operating Officer
ArtsQuest, Bethlehem, PA
On March 19, 2020 Pennsylvania Governor Tom Wolf ordered all non-life-sustaining businesses to close across the commonwealth to help stop the spread of Novel Coronavirus (COVID-19). Not only would ArtsQuest be one of the first organizations to close its doors and one of the last to fully reopen, we needed a plan that would allow us to overcome these most challenging times. We had to change course immediately to preserve the organization and at the same time continue to offer access to the arts as a way of helping small businesses and the community at large. While the pandemic has had a devastating impact for all arts and cultural organizations across the globe, there is always opportunity even in the most desperate situations.
Complimentary Registration to the LIVE Presentation of this Webinar is now available to all IFEA Members.
THURSDAY, MARCH 18, 2021
Bridging Troubled Financial Waters During the Covid Crisis
Jeff Curtis, CEO
Tanya Wilkins, Finance Manager
Portland Rose Festival Foundation
Portland, OR
When the COVID crisis erupted, event organizations like the Portland Rose Festival Foundation were forced to refocus their entire operations, including their financial management. Learn how a 5.9 million dollar nonprofit festival avoided depletion of vital financial reserves by creating cash management bridges that spanned months where traditional revenue went unrealized. Rose Festival leaders share the deceptively simple systems now in place to budget and forecast the cash available to pay for the overhead and operations of Oregon's largest event. Attendees will learn more about establishing new budget philosophy while working with essential Board oversight, as well as the resource management and revenue retention techniques the Rose Festival successfully used to ensure the tenured festival's endurance.
Complimentary Registration to the LIVE Presentation of this Webinar is now available to all IFEA Members.
THURSDAY, APRIL 8, 2021
Virtual Volunteering: The Game-Changer That's Here to Stay
Isabel Reed, Sales Coordinator
VolunteerLocal, Des Moines, IA
In recent decades, our lives have become increasingly digitized. Physical storefronts now require an accompanying website, and organizations of all kinds similarly require some form of an online presence to reach and grow their audiences. Now, even volunteering has found a digital path forward, with “virtual volunteering”. While some volunteer coordinators embrace the change, others are skeptical. In this webinar, we will start with an introduction to virtual volunteering, then round out the presentation with a deeper dive into the impacts of virtual volunteering, tactics to verify or quantify a volunteer’s virtual engagement, and strategies to leverage virtual volunteers for your upcoming festivals and events.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, March 16, 2021.
THURSDAY, April 15, 2021
Social Media 2021: A New Landscape for Events Organizations
David Ramirez, User Generated Content Evangelist, TINT, San Antonio, TX
2020 pushed consumers to engage more than ever on social media. This adoption of new platforms broke records for engagement and screen time. Regardless of demographics, people are on social now more than ever. This workshop will look at this new social media landscape through the lens of events professionals and discuss its opportunities for marketing, communications, volunteer, and outreach programs. Topics include: The Social Landscape 2021: Dystopia or Utopia?; Social Commerce: Sales are now Social; Fleets, Reels, and Spotlights: New Opportunities for Micro-Video.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, March 16, 2021.
THURSDAY, APRIL 22, 2021
Prosperity During a Pandemic: How Christmas in the Park Thrived in 2020
Cassie Dispenza, Vice President Strategic Partnerships, Saffire, Austin, TX
Jason Minsky, Executive Director
Christmas in the Park, San Jose, CA
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, March 16, 2021.
There’s no doubt, 2020 was one of the hardest years ever for the live event industry. Event cancellations were rampant, as many organizations were presented with no clear path to move forward among ever-increasing pandemic concerns. However, Jason Minsky and the team at Christmas in the Park in San Jose, California had a different idea. Convert a free admission half-million attendee walk through display of Christmas cheer to a ticketed drive through experience instead. Not exactly a “walk in the park”! In this session, join Cassie Dispenza, Saffire, as she has an open discussion with Jason on the ups & downs his team went through to pull off their biggest challenge to date, and how they plan to carry many of their ideas forward in 2021. We’ll cover strategies for executing your own in person event this year and discuss options for the event industry to safely get back to business.
THURSDAY, MAY 6, 2021
Right Now is the Perfect Time to Update Your Access Plan for People with Disabilities!
Laura Grunfeld, Founder
Everyone's Invited, Sheffield, MA
While you are reviewing and revamping all of your procedures because of Covid, be sure to remember people with disabilities and include them in your planning. Together we will think through how to accommodate people with disabilities in all aspects of your outdoor event and we will build the bones of a comprehensive Access Plan. A well thought out and executed Access Plan will not only help make your event more accessible for people with disabilities but it will be safer for all, more inclusive, and it will help protect you from litigation. This fast-paced course is helpful for executives, directors, managers, front line employees and volunteers. If everyone has a basic understanding of accessibility, it will be easier to create buy-in for your plan. It is especially important for those that make budgetary decisions to join in, as they will want to see how important it is to invest in the Access Plan.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, April 13, 2021.
THURSDAY, MAY 13, 2021
PIVOT
Tavi Fulkerson, Founder
The Fulkerson Group, Detroit, MI
With the changes caused by the pandemic, the event industry has experienced a seismic change in operations, sales, opportunity and focus. Our webinar, called PIVOT, will share creative examples of how the event industry has changed with these shifting and unpredictable times. We will present how major events and the vendors that support them have found innovative ways to change direction and successfully navigate the new unprecedented impact on our industry. Specific pivots will be explored, including how a large-scale global industry event has extensively refocused given rapidly changing market demands; how the world’s largest free jazz festival event was able to stage its event virtually creating new revenue streams and a four-fold increase in attendance; how one production company facing closure shifted focus to create new event services with surprising results. Five “pivots” with global impact will be profiled from a wide range of events and event-related companies.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, April 13, 2021.
THURSDAY, MAY 20, 2021
Insuring Events During a Pandemic - What Coverages Should We Have?
David Olivares, CFEE
Vice President of Sales and Marketing
Kaliff Insurance, San Antonio, TX
Join David Olivares as he shares what you must know about event insurance if you decide to move forward with your event, or not. He will discuss what coverages you want to have on your policy if you move forward and what minimum coverages should be kept in place if you decide to post-pone for the following year.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, April 13, 2021.
THURSDAY, JUNE 3, 2021
Restoring Customer Confidence
Geoff Hinds, Executive Director
Deschutes County Fair & Expo
Redmond, OR
Join Geoff Hinds, Executive Director of the Deschutes County Fair & Expo as he discusses the current state of consumer confidence, as we return to events during and post-pandemic. This Webinar will include an overview of strategies for events that went forward in 2020 and early 2021, and what we might learn from their attendee response.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, May 11, 2021.
THURSDAY, JUNE 10, 2021
Booking International Artists: State of the Union
Robert Baird, President
BAM! Baird Artists Management Consulting
Toronto, Canada
Join us for this IFEA Webinar as Robert talks about the impact of COVID-19 on presenting international artists at your festival or event; how to safely manage performances in the COVID world; and the new performing landscape affecting artist availability, pricing, cooperative efforts, new regulations and cost consideration.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, May 11, 2021.
THURSDAY, JUNE 17, 2021
Risk- Everything But . . .
Warwick Hall, CFEE
Operational Risk Consultant
Safety Set Consulting / Section 646
Taupo, New Zealand
In a COVID ravaged world, and working in an industry that has been literally ripped apart, you have undoubtedly immersed yourselves in understanding, mitigating where possible, and surviving what I call the zombie apocalypse. Now I am in no way diminishing the effect and sad loss of life, but this Webinar is going to try and steadfastly try not mention COVID, we have lived with the effect for some time and will continue to do so. I don’t know about you, but my mind now and again needs a break. So today we will focus on all of the other risks we face, both routine and counter threat, which given our new norm may sadly be refreshing and again take prominence in a post COVID world. A chance to revisit general risk, get it tight and right . . . viva la vaccine! The majority of content we will cover relates to routine risks faced in our industry. We will touch on counter threat, however that is a subject that requires an entire webinar just to begin to do justice to content.
Complimentary registration to the LIVE presentation of this Webinar is available to all current IFEA Members, starting Tuesday, May 11, 2021.
NOT ABLE TO MAKE ALL THE LIVE WEBINARS?
Are you not able to make all of the live presentations of the 2021 IFEA Webinar Series, presented by Haas & Wilkerson Insurance and would like to still view the Webinar? All IFEA’s Webinars are recorded and are available for purchase as On Demand Webinar presentations to watch at your leisure! It's just like being there for the live presentation, but now you can press pause!
IFEA WEBINARS ARE:
PROFESSIONAL:
Offering online educational sessions hosted by industry leaders, the IFEA Task Force Webinar Series covers a wide variety of topics important to your organization's success.
AFFORDABLE:
You can't get more affordable than FREE, to IFEA Members for the Live Presentation of each Webinar during this Series presented by Haas & Wilkerson Insurance. But if you can't make the Live Presentation, each recording is only $59(M) or $99(NM).
CONVENIENT:
Webinars are easy to attend. Let us bring the education to you! View and listen to the presentation online right at your computer, tablet, smartphone, wherever you may be! No Travel Required.
EFFICIENT:
With no travel time to attend the Webinar and one easy click to log-in, give us 60 minutes and we'll give you an hour full of valuable festival and event industry education.
VALUABLE:
Get the most out of your registration fee. All paid Webinar Registrations receive access to the live Webinar, in addition to the Webinar recording and supporting documents.
Stay Connected:

International Festivals & Events Association
2603 W. Eastover Terrace, Boise, ID 83706 U.S.A.
P: +1-208-433-0950 | www.ifea.com
About the IFEA:
The International Festivals & Events Association (IFEA) is The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide.  With a target audience that includes all those who produce and support quality celebrations for the benefit of their respective "communities," the IFEA's primary focus is identifying and providing access to the professional resources and networks that will inspire and enable those in our industry to realize their dreams, build community and sustain success through celebration. Membership in the IFEA provides value from all directions, including invaluable contacts and cash budget savings worth many times the membership investment. The more you use them, the higher your return.
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