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The Business of Play Survey: How Are Increased Costs Affecting You?
Increased material costs across the board are prompting new concern for toy and game manufacturers, retailers, and others invested in the business of play. The Toy Book invites you to take part in a brief survey that we’re conducting to gauge reader concern and action relating to new challenges in the supply chain. Take the survey here…
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MGA Entertainment Celebrates 20 Years of Bratz with Doll Relaunch
They shook up the fashion doll aisle in 2001, and now the Bratz are back. MGA Entertainment is celebrating the 20th anniversary of its Bratz brand with a yearlong run of activations, kicking off on May 21 with the return of the original Core 4 characters: Cloe, Sasha, Jade, and Yasmin. Read more…
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Get a First Look at Masters of the Universe: Revelation as Mattel Unveils the Masterverse
A new era of Mattel’s fantasy franchise arrives this summer with the July 23 premiere of Masters of the Universe: Revelation on Netflix. This week, Mattel released the first stills from the new animated series along with a look at Masterverse, a line of 7-inch scale, super-articulated action figures. Read more…
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Hasbro, Paramount Release First Trailer for Snake Eyes: G.I. Joe Origins
The hype for Snake Eyes: G.I. Joe Origins began at Toy Fair New York last year, and now the big-screen reboot of Hasbro‘s popular military franchise is on track for a July 23 debut. The first trailer offers a glimpse of the brewing rivalry between Snake Eyes and Storm Shadow, along with a quick appearance by G.I. Joe’s Scarlett and Cobra’s Baroness — characters that first appeared in Hasbro’s 1982 G.I. Joe: A Real American Hero toy line. Read more…
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Jakks Pacific, Disguise Partner with Moonbug Entertainment for CoComelon Costumes, Toys
Disguise Inc., the costume division of Jakks Pacific, has extended its partnership with Moonbug Entertainment to design, manufacture, distribute, and market costumes and accessories based on the hit preschool brand CoComelon. Under the new agreement, Jakks will also design, manufacture, market, and sell CoComelon seasonal toy product lines for the U.S. and Canada with distribution beginning next year. The costumes from Disguise will be available this fall. Read more…
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Meet the New Care Bear: Togetherness Bear
The newest Care Bear friend focuses on togetherness, acceptance, inclusivity, and loving what is unique about you. The Togetherness Bear plush from Basic Fun! has a heart-shaped belly badge that features all the colors of the rainbow, and the multicolored fur pattern is unique to each bear — meaning that no two Togetherness Bears look the same. Read more…
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Camp Launches E-commerce Platform for Kids to Shop for Gifts
Retail is evolving, and Camp is charging forward with a new platform that allows kids to shop safely online with a preset budget controlled by a parent or guardian. The Camp Present Shop is designed for kids ages 3-12 and serves as a safe space to pick out and send gifts and custom cards for any occasion. Read more…
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LEGO, Hasbro Unleash Powerful Infinity Saga Gauntlet Collectibles
This month, Marvel and its licensing partners have released a variety of merch celebrating The Infinity Saga — the 23 Marvel Studios movies that make up Phases 1-3 of the Marvel Cinematic Universe (MCU). LEGO and Hasbro have unleashed new gauntlet-inspired collectibles that are must-haves for any MCU fan. Read more…
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Exploring the Video Game World of Pixicade on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Martin and Alysha Horstman, the creators of the Pixicade Mobile Game Maker, an innovative new platform that kids can use to transform their drawings into playable mobile games. Listen here…
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Exclusive: Kappa Toys Launches Glow-in-the-Dark Experiential Toy Store at Area15 in Las Vegas
What just might be the world’s first toy store dedicated to glow-in-the-dark and light-up toys now open. Kappa Toys is expanding its footprint as Las Vegas’ destination toy store with a new location, this time in Area15, an entertainment, retail, and experience complex located minutes from the Vegas strip. Read more…
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ChizComm Welcomes ‘The Most Anticipated Summer of All Time’
ChizComm — a PR, marketing, and media buying agency that operates as an independent subsidiary of Genius Brands International — is calling on kids, families, influencers, media, and the brands and partners it serves to join in celebrating what it’s dubbed “The Most Anticipated Summer of All Time.” Starting today, the agency will be serving up giveaways and activations across all of its social media platforms as it offers “idea-sparking recommendations for solo, family, group, and social-distanced play” across five key themes. Read more…
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eOne’s Ricky Zoom Season 2 Speeds Toward UK Debut
Hasbro‘s Entertainment One (eOne) is ready to hit the gas and rev the engines for the UK debut of Ricky Zoom season 2. The tale of the adventurous red motorbike and his friends in Wheelford will see a multiplatform rollout across ViacomCBS Networks UK, Nick Jr., and Channel 5’s Milkshake. Read more…
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Uncover Jurassic World: Camp Cretaceous Dinosaurs Inside New Captivz Eggs
Captivz are Pop N’ Lock dinosaur eggs packed with slime and detailed dinosaur figures. There are more than 15 dinosaur species for kids to discover, including rare and ultra-rare glow-in-the-dark species. Each dinosaur includes a collector token to unlock battle play. Read more…
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More Licensees Saddle up for Boat Rocker Studios’ Dino Ranch
The “pre-westoric” dinosaur western from Boat Rocker Studios debuted in January on Disney Junior and DisneyNOW in the U.S. alongside CBC and CBC Gem in Canada. Jazwares and Scholastic were early partners with toys and publishing products set to gallop into retailers this year. Read more…
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Talkin’ Toys: Tonies’ Drew Vernon Offers an Update on the Screen-free Audio Player’s Success in the U.S.
Following recent news regarding new partnerships, additional licensed content, and retail expansion across physical and digital platforms, Tonies has quickly expanded. The Toy Book caught up with Drew Vernon, marketing director of Tonies USA, for an update on how the international hit looks ahead of its second year in the States. Read more…
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Electronic Learning Toys Give VTech an Earnings Boost
Hong Kong-based VTech Holdings Limited reported its fiscal 2021 earnings this week with revenue spiking 9.5% to a record $2.37 billion. While the multifaceted company is known for a mix of contract manufacturing services, telecommunications products, and electronic learning toys (ELP), it’s the latter — including VTech Toys and LeapFrog — that led the charge for North American growth. Read more…
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The Topps Co. Names Mark Catlin General Manager, International Sports and Entertainment
As the trading card industry continues to boom, The Topps Co. tapped the CEO of the Portsmouth Football Club to lead its international business outside of North America and Japan. Beginning June 1, Mark Catlin will oversee a portfolio of top licenses, including Star Wars, WWE, Formula 1, UEFA Champions League, and more. Read more…
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Fred Rogers Productions Bolsters Executive Ranks with Promotions, New Hire
The company behind Emmy-winning PBS KIDS series, including Daniel Tiger’s Neighborhood, Odd Squad, and Peg + Cat, revealed promotions for a pair of seasoned executives and a new hire as it looks ahead to future portfolio growth. Read more…
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Adventure Media & Events
Berkshire Fashions
PlayMonster
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Reeves International
PlayMonster
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