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The Toy Insider Partners with The Toy Foundation for Sweet Suite Event
On July 13, the Toy Book’s sister publication the Toy Insider will welcome the toy industry back to New York City for its annual Sweet Suite event, and this year a new partnership will amplify the power of play to kids in need. The Toy Foundation (TTF) is joining the epic toy party as the official nonprofit partner of Sweet Suite. More than 60 participating exhibitors at Sweet Suite are invited to donate their toys, games, and products from the event to TTF’s The Toy Bank to deliver toys to deserving kids in the local area. Read more…
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EXCLUSIVE: The Nacelle Co. Blooms New Garden Surprise Collectibles
The Nacelle Co.‘s toy division is growing — literally. The media company behind The Toys That Made Us and A Toy Store Near You, which recently revived the Robo Force and Sectaurs toy lines, will introduce the Garden Surprise collectible figure set to its expanding toy division. Nacelle has licensed the brand from Westminster Toys for worldwide manufacturing and distribution rights. Read more…
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Spin Master Entertainment to Launch ‘Vida the Vet’ Animated Series Next Year
creators of the hit preschool series PAW Patrol, will launch its 13th series next fall, titled Vida the Vet. The series follows 10-year-old Vida, a vet who cares for the injured woodland animals she finds outside her home. With the help of some friends, Vida will teach kids the importance of taking care of one another and helping those in need. Read more…
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WowWee Expands Got2Glow Fairy Brand with ‘Roblox’ Game and New Products
WowWee is definitely bringing in the magic this year. In celebration of International Fairy Day, the company behind Fingerlings and My Squishy Little Dumplings launched the Got2Glow Baby Fairy Finder, two Got2Glow Fairy Pet Finders, and a Find the Glowing Fairies game on Roblox. Read more…
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ZURU Launches 5 Surprise Foodie Mini Brands Inspired by Fast-Food Favorites
ZURU is serving up some new surprises. The new 5 Surprise Foodie Mini Brands feature a collection of more than 50 miniature versions of fast-food favorites, including buffalo wings, burgers, corn dogs, curly fries, shakes, and more. The line features fast food from a variety of restaurants, including Subway, White Castle, Sonic, TGI Friday’s, and Carl’s Jr. Read more…
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Hasbro, WS Game Company Launch Monopoly NFT Collaboration with World of Women
The new game is called World of Women Galaxy Monopoly game and will be available exclusively to World of Women and World of Women Galaxy NFT holders. The collection will be first distributed as an NFT and then will be redeemable for a physical copy. Read more…
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Mattel Launches Second David Bowie Barbie Doll
To celebrate the 50th anniversary of David Bowie’s Hunky Dory album, which first debuted in 1971, Mattel is honoring the superstar by releasing a limited-edition Barbie inspired by Bowie’s look in his music video for “Life on Mars?” The doll is a pretty thing from head-to-toe, with Bowie’s replicated red, ‘70s glam haircut; eccentric blue eyeshadow; and bright-pink lip. Read more…
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Swarm the Shrieking Shack and Rescue Sirius Black with New Harry Potter LEGO Sets
Hogwarts wasn’t built in a day, but fans can build the legendary wizarding school one LEGO set at a time, in addition to other iconic Harry Potter locations. This month, The LEGO Group revealed a host of magical new building sets that will hit retail in the months ahead. Read more…
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Crazy Aaron’s Celebrates Creating 100 U.S. Jobs
Based out of Norristown, Pennsylvania, Crazy Aaron’s produces the famous Thinking Putty brand and Land of Dough, a line of eco-friendly play dough. The brand’s factory in Norristown is powered by wind and uses reclaimed landfill gas as an energy source. Read more…
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The ‘Caillou Universe’ Expands with New CG-Animated Series, Family Specials
A legendary figure in the world of preschool entertainment and toys is back. WildBrain is teaming up with NBCUniversal‘s Peacock to relaunch Caillou for a new generation. A new, CG-animated series is being produced with 52 new 11-minute episodes on order. Additionally, Peacock will be the home for five 44-minute animated specials. Read more…
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Nick Christensen of Threepipe Reply Talks Amazon Toy Strategy on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Nick Christensen of Threepipe Reply to the show. Listen here…
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ADK Emotions’ Beyblade Burst Makes Anime Expo Debut
Let it rip! ADK Emotions’ Beyblade Burst is bursting onto the scene at Anime Expo this year, the world’s largest anime and manga convention in North America. The event celebrates a variety of Japanese pop culture and takes place in Los Angeles, California from July 1-4. Read more…
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Miniclip Acquires ‘Subway Surfers’ Developer SYBO Games
After 10 years of success, SYBO surfed its way into an acquisition deal. The company behind Subway Surfers was acquired by Miniclip, an early leader in browser-based games that has since evolved to focus exclusively on mobile gaming. Read more…
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Brand Licensing Europe to Host ‘Barbie Fashion Icon’ Keynote
Brand Licensing Europe is entering the Barbie World. The annual European licensing and brand extension event announced that its keynote presentation will focus on the life, cultural impact, and future of Barbie, delivered by Mattel president and chief operating officer Richard Dickson. Read more…
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North American Brand & Licensing Innovation Summit Reveals Trend-Based Content Agenda
The live conference will serve to connect expert brand licensing leaders to discuss the future of consumer products, the fluctuating retail landscape, and the importance of adaptability. There are expected to be more than 200 licensing, manufacturing, and retail professionals in attendance for a trend-driven agenda that promotes networking, dialogue, and action to propel the licensing industry forward. Read more…
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Basic Fun! CEO Jay Foreman Speaks on Roe v. Wade, LGBTQ+ Support, and Gun-Free Workplace
Following the Supreme Court’s reversal of Roe v. Wade, Jay Foreman, CEO of Basic Fun!, has issued a statement weighing in on the state of affairs in the U.S. and in his home state of Florida. He’s pledging support for his employees’ reproductive rights, the rights of the LGBTQ+ community, and making a commitment to providing a safe workplace for all. Read more…
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Pop Quiz with Wendy Smolen
ICYMI: It’s your last chance to take June’s edition of Pop Quiz! This month, the focus is on specialty toys, and you won’t want to miss out on testing your knowledge of toy industry trivia! Take the quiz…
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Investing in the Next Generation of Toy Industry Creators
There’s no business like the toy business, but the power of play has to be fueled by creativity. With that in mind, TOMY International and TinkerTini are embracing and inspiring the next generation of toy and game inventors that will carry the industry into the future. Read more…
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Story Time Chess Expands International Distribution
Fresh off an appearance meeting with retailers at this month’s ASTRA Marketplace & Academy in Long Beach, California, Story Time Chess is going global. The award-winning game is branching out beyond the U.S. and Canada and is now available to families in Australia, New Zealand, South Korea, South Africa, and the UK. Read more…
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MGA Entertainment Appoints Mehran Ravanpay as EVP of Global Manufacturing and Supply Chain
In his new role, Ravanpay will be responsible for leading the company in diversifying manufacturing and vendor relations, aiding in progressing sustainability efforts, and implementing strategies to increase efficiencies. Read more…
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