How to Seize Opportunities a Crisis Brings

February 2021

Greetings!

I am grateful to have the opportunity to provide you valuable information via our monthly e-newsletter and our unparalleled services. Both help you have the tools to captivate your market, increase your profitability, and provide you a steady revenue stream instead of the dreaded rollercoaster revenue many experiences. We have 19 years helping investigators and security companies such as yourself.

Our e-newsletter aims to provide you critical information that will help you build a more substantial business that will provide you a stable financial future. We share our years of experience in things you need to reach optimum success, such as branding, perception management, sales, marketing, advertising, graphic design, and website design.

We take special care to ensure the information we share is relevant and useful in your business. This edition shares how to seize the opportunities the COVID-19 Crisis brought to every business.

We want to write about topics you believe will help you grow your business and revenue. Please e-mail your topics of interest to us at foresight@trueperceptions.com.

We encourage you to share our e-newsletter with others in your sphere of influence.

Sincerely,

Diana L. Garren

Chief Executive Officer / Founder

Perception Management Specialist

How to Seize Opportunities a Crisis Brings

It has been a crazy year! From what I hear on the news, we will be living like this for another year or more. If anyone has lost someone to COVID-19, please accept my heartfelt condolences. We have lost many people and businesses during the last year. And, things, as we have known them, have dramatically changed. Unfortunately, it will be years for our country to recover and possibly get back to what used to be our “normal.”

I have heard so many investigators say they are waiting for things to get back to “normal” so they can resume business as usual. This thought process is not the best one to adapt right now. Many are even in denial about the real crisis and the impact it is having. This is normal because our lives and businesses have been dramatically altered in a way we never saw coming or thought possible. We have all been going through the five stages of grief. Denial is one of those stages. Every time the date is lengthened, it’s easy to stay in or slip back into denial. The other four stages are depression, anger, bargaining, and acceptance. Working through the grief stages is a process. However, problems from a crisis usually do not go away quickly; they only become more difficult the longer we stay in denial and delay looking for opportunities and solutions that will fit into the new culture we find ourselves in and beyond.

Don’t let the COVID-19 Pandemic, government, or anything else determine your future. You Can Take Control Of Your Destiny By Pivoting Your Business. Yes, now is the time to pivot your business to seize the opportunities found in this crisis. These opportunities you find and seize will keep your business alive during this crisis and allow you to thrive in the future.

What it takes to pivot your business:

- Assess the new climate and market

- Assess your current business model and market to see how it fits in the new climate

- Look for new opportunities the new climate has brought forth

- Identify new ways to seize the opportunities you found

- Pivot your business to accommodate these new opportunities

- Identify how you will sell and market these new opportunities in this new climate

- Adopt new processes and procedures for these new opportunities

Like with many things, including our business, it’s almost impossible to see what’s right in front of us whenever we are financially and emotionally attached. If you need help to find opportunities or pivot your business, I am here to help. I have helped many investigators successfully pivot their business in the last 18 years and many more in the last couple of months. For a FREE consultation, please call me at 678-583-0401 or email me at diana.garren@trueperceptions.com.

The entrepreneur who is cut out for the “rough seas of hard times” emerges stronger and more successful from a crisis. They know how to turn unending streams of difficulty into an advantage.

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True Perceptions, Inc.®

Atlanta, GA

Tel: 678.583.0401

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We Stop the Revenue Rollercoaster

True Perceptions, Inc.^® creates winning strategies and business models for our clients, increasing their profitability and ensuring their longevity. We are professionals who transform businesses from the inside out. We have over 25 year’s experience in branding, perception management, sales, marketing, advertising, graphic design, and website design. Our clients benefit by becoming leaders in their profession, captivating more of their market, and increasing their profitability. Our focus is our client’s objectives. We pride ourselves in providing a cost-effective service for our clients that is second-to-none.

We operate from a strong and highly ethical foundation of values that ensure our commitment to excellence. We serve our clients as a trusted associate, providing each client with the loyalty of a business partner and the economics of an outside provider.