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Dear Colleagues,
Although this year has been unexpectedly full of hardships and loss, I am impressed each day by the work of our clients and colleagues who are passionately and tirelessly supporting older adults across this nation in innovative ways.
The Mary Furlong & Associates team remains committed to providing each of you with the tools and education you need to succeed:
- We are launching a podcast this fall in collaboration with Fred Fishkin called: Living Longer, Better, Smarter - A Discussion Focused on the Intersection of Technology, Longevity, and Aging. Sponsorships are available, email me to learn more at:
- Our third annual What's Next Longevity Innovation Summit will take place virtually on December 3rd this year. We will be looking forward to 2021-2025 focusing on the trends that we expect in aging. Attendees will:
- Find deal flow
- Hear about key trends from leading investors
- Learn about NIA funding success stories
- Discover insights about the global market
- Understand how to navigate evolving regulatory environments
Looking forward to connecting with you this fall,
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Celebrating the Life of Gail Sheehy
This month our What's Next community lost a treasured friend and colleague - Gail Sheehy. Gail was a prolific writer of 17 books and interviewed some of the most important leaders in our lifetime. As a woman who had a powerful voice, Gail had a significant impact on our industry as a whole and on all of us individually. She created a heuristic model for adult development in her seminal work Passages. In Passages of Caregiving, she also helped us discover the labyrinth of the caregiving journey as she told her own loving story of caring for her husband, Clay Felker, over 17 years. I love hearing how many people want to go back and reread her books - some that were read for the first time decades ago. She inspired all of us to do better work and she will be dearly missed as both a leader and a friend.
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What's Next Longevity Innovation Summit: December 3rd
Save the date! Now in its third year, the What's Next Longevity Innovation Summit helps entrepreneurs navigate regulatory, privacy and reimbursement issues, and connects them with potential partners in international distribution. This year's event will offer DC-insiders' perspectives on the fast-paced changes happening in Medicare, Medicaid, and regulatory issues around the coronavirus pandemic. The global impact of COVID-19, the resulting economic recession, the upcoming presidential election, and issues of inequality in our nation, all are bringing about unprecedented changes that will ultimately affect the longevity economy. On December 3rd, our keynote speaker will be Nancy LeaMond, Chief Advocacy & Engagement Officer and Executive Vice President at AARP. Current event sponsors include AARP, Ageless Innovation , CareLinx, VitalTech, and Ziegler Link-Age Funds. Sponsorships for this event are still available. Contact us to learn more.
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Voter Engagement Campaign Launch - Protect Voters 50+
Earlier this month, AARP launched "Protect Voters 50+," a comprehensive voter engagement campaign to support and protect Americans age 50 and up as they vote in the 2020 elections. The campaign will provide information on where candidates stand on issues that matter to Americans 50+ and help them cast their votes safely from home or in-person. A centerpiece of the campaign will focus on providing customized, state-by-state information about voting options this fall.
AARP's print publications will produce separate editions for each state, accompanied by direct mail, digital communications and paid media. The campaign will also advocate for enhanced absentee ballot access and pursue litigation when needed. More information on the Protect Voters 50+ campaign can be found here. Additionally, in this short video AARP Chief of Advocacy and Engagement Nancy LeaMond discusses what AARP has heard from older Americans regarding the issues they're most concerned about.
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CABHI Launches MC2 Market Readiness Program
On August 13, 2020, the Centre for Aging + Brain Health Innovation's (CABHI) Mentorship, Capital and Continuation program (MC2), in partnership with National Bank, presented MC2 Market Readiness, a first-of-its-kind collaboration with California-based accelerator, Berkeley SkyDeck. The program weaves together expertise from founder-friendly accelerators, CABHI and Berkeley SkyDeck, to help close the current funding gap for Canadian healthtech startups looking to grow and scale competitively both in Canada and internationally. Interested? Apply here before the September 7th deadline.
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CNN Article Highlights Work of Ageless Innovation
Ageless Innovation has been working in partnership with states including New York, Florida, and Alabama to distribute their Joy for All Companion Pets to older adults most at risk of social isolation and loneliness amid the social distancing restrictions put in place due to the COVID-19 pandemic. Read more about the joy they are bringing to very deserving aging loved ones in this article on CNN.
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Embodied Labs Featured in The New York Times
Earlier this month, Embodied Labs was featured in The New York Times. In the article, journalist Kerry Hannon explores the founding team's story and how the company has evolved today to provide immersive training for more than 150 organizations that serve the aging population. Included in the piece, Mary Furlong shares her thoughts about the technology and the company's CEO Carrie Shaw saying, "What's striking about Carrie's work is that she can train people in call centers, in senior housing and in home-care multilevel channels that make a business work."
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Industry Expert Laurie Orlov's Insights for 2020 and Beyond
This month, VitalTech had the privilege of interviewing renowned aging expert Laurie Orlov, founder of Aging and Health Technology Watch and former industry analyst at Forrester Research. We were curious about her insights on how technology and the pandemic will disproportionately affect seniors. Read the full interview here. To learn more about how VitalTech's suite of solutions can help senior living communities and seniors aging in place, please visit: https://www.vitaltech.com/senior-care.
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BlueStar SeniorTech Welcomes Doug Foster as CMO
BlueStar SeniorTech has brought on Doug Foster as CMO. Doug was a SVP at J. Walter Thompson in NYC, then was CMO at 7-Eleven and Jackson Hewitt. He has most recently been CMO at The Scooter Store and at a senior living company.
BlueStar SeniorTech has been chosen to provide Remote Patient Monitoring Services for Upward Health, in support of their contract with the State of Massachusetts to provide care for a population of approximately 450 developmentally disabled adults.
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Care360: Digital Health Platform from CareValidate
CareValidate created Care360, a digital health platform to operationalize screening, testing and contact tracing guidelines. We are pleased to join the Mary Furlong & Associates to offer a limited time Free Trial for the Care360 app! The Care360 Digital Health Platform helps you keep your senior living residents and teams healthy together.
Care360 has a suite of offerings based on CDC guidelines: operationalize a plan for daily health checks, confidential exposure notification, peace of mind with our testing partnerships, and data driven dashboards. Get a free invitation for daily health checks to use for your team today at: info@carevalidate.com
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Silvernest and the Growing Silver Tech Market
Silvernest and the homesharing trend have been front and center in a number of recent media stories. Authority Magazine did a profile piece on CEO Wendi Burkhardt about how the company is planning to rebuild post pandemic, Forbes highlighted Silvernest in a story on the growing "silver tech" market, and Considerable and US News & World Report included the company in stories about generating side income.
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