Small and medium size businesses need the services and products of strong originators in the commercial equipment finance and leasing industry. As an active originator, there are literally hundreds, if not thousands, of companies that need your services today. The problem is that these companies do not know how to contact you. These companies, most likely, do not even know that you exist. Therefore, the primary responsibility of an originator is to proactively inform as many decision makers as possible about the services he provides. This must be a daily activity - to find, to inform, and to close more transactions. 

Top originators never stop prospecting. Prospecting is the best means of letting the world know you exist. Prospecting is the best means of creating future business and long-term sustainability in the industry. Building a network of qualified potential clients is what creates success. Having a database of contacts that truly understand the products you offer and the unique superior service that you personally offer is required for sustainable growth and to maximize personal incomes. One of the five attributes required to be a successful originator in the commercial equipment finance and leasing industry is:

"The ability to consistently prospect and market to the 'Right' vendors and end-users."

 As a successful originator are you:

• Letting them know that you exist?
• Making contact with the 'right' vendors and end-users on a daily basis?
• Building a meaningful database of qualified clients? 
• Prospecting?

If you would like a list of the five attributes required for success in the commercial equipment finance and leasing industry, click here.

Survive - Thrive - Lead

This "Sales Tip" is provided by Wheeler Business Consulting. 

 Comments, questions, and suggestions regarding 

weekly tips are welcome. 

Phone: 410-877-0428 

email: scott@wheelerbusinessconsulting.com