While there is no shortage of prognostications about what cities and destinations should do once “things get back to normal,” the reality is that normal is probably years, not months, away.
Resonance Consultancy has identified three broad potential recovery scenarios for travel and tourism that are likely to occur. While we can’t predict the timing for each of these, or which scenario is most probable, understanding and evaluating the implications of all three potential roads to recovery is the best way to plan for an uncertain future.
Resonance’s President Chris Fair, EVP Richard Cutting-Miller and VP, Marketing Strategy, Scott Erickson will discuss each of these scenarios and the key management and marketing implications of each for the travel and tourism industry.
Tuesday April 21 8:00AM PT
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