When designing your large format print, one of the most important factors to remember is the perspective from which people will view it. Images that are higher above attendees will appear different than those closer to ground height. This may affect the placement of images and text and what you want to be emphasized on your banner. Designs that are too complex or messages that aren’t clear are likely to get lost the further they aware away from the ground.

Are they looking up to you and your graphics?

Keep scale and readability in mind with these design tips. 

Large graphics must awe their audiences and remain visible at a distance, influencing what sort of color and imagery you utilize. 

Does it pass the squint test?

It is essential to understand how the distance between a piece and its audience affects the message. One trick to simulating the effect distance has is to squint while you view it, effectively cutting down on the contrast and detail. It will be clear at a distance if it's clear and readable through a squint.

Keep up the contrast.

The contrast between the foreground and background plays a role in readability. The higher the contrast, the easier it will be to read. 



Keep (fonts) simple

Tests have shown that modern sans serif typography is best for anything that will be read from a distance (think road and traffic signs). But that doesn't rule out the careful use of serif typography. Keep the point size large and avoid setting it in all caps—experiment by adding letter spacing and leading until it passes the squint test.

Fewer words, bigger type

The farther the viewing distance, the fewer words you can use. Billboards work with a 12-word rule, and large graphics are similar, especially if the audience is moving. Use a QR code or reference a website page when more information is needed.