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June 14 | 12:00 p.m. Eastern
Free Webinar: “3 Easy Steps To More Engaging, Authentic and Profitable Copy ” with Blaine and Honey Parker: LBS Branding Experts
June 16 | 1:00 - 2:00 p.m. Eastern
Free Webinar: “How to Stand Out Amid Media Competition and Digital Fragmentation” with Karen Morriss, Director of Client Services, Research Director, Inc.
July 10
Deadline for Quarterly Issues Programs lists to be uploaded to station online public inspection files.
August 8-9 | MAB Summer Advocacy Conference, Crystal Mountain Resort ( Details)
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NextGen Broadcast Conference in Detroit |
Broadcasters and businesses from across the world convened in Michigan this week to learn what's to come with NextGen TV. The NextGen Broadcast Conference was held in Detroit Wednesday and Thursday (6/8-9). Detroit is the home of the Motown 3.0 Test Track and boasts three DMA’s on-air with NEXTGEN TV including Detroit, East Lansing, and Grand Rapids-Kalamazoo.
MAB President Sam Klemet delivered the welcoming address Thursday along with Michigan Lt. Governor Garlin Gilchrist II. Watch their remarks here:
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Join Us In August at Crystal Mountain Resort! |
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Join the Michigan Association of Broadcasters for our first in-person conference in more than two years as we come together to educate, connect and celebrate at MAB’s Annual Advocacy Conference, Annual Business Meeting and Awards Reception and Banquet on August 8th and 9th at Crystal Mountain Resort in Thompsonville, MI.
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Take a Ride for the Future at 2022 #MABSummer! |
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As we get back to in-person, support the MAB Foundation in its mission to give back to the future of Michigan broadcasting by entering for a chance to win a ride in a DeLorean! Funds raised help to support MAB Foundation initiatives. Reserve your tickets in advance when you register for the conference, or purchase them in-person at the event.
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LEGISLATIVE / REGULATORY UPDATES |
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FCC Proposes 13% Hike in 2022 Regulatory Fees |
NAB President and CEO Curtis LeGeyt issued a statement saying, “The FCC’s regulatory fee proposal subjects local radio broadcasters to a staggering 13% fee increase from last fiscal year. Unfortunately, the Commission continues to unlawfully require broadcasters to subsidize the Commission’s broadband activities. Read More
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Alert: Rolling Power Outages Possible This Summer? |
With reports of possible rolling power outages across Michigan this summer, MAB's Sam Klemet sat down with Brian Wheeler of Consumer's Energy to discuss the potential of outages when the warm weather hits - and what rewards and incentives may be available to broadcasters willing to shift to generator power during peak usage times.
Watch below:
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Judson Beck Appointed WJMN-TV VP/GM as Mike Smith Retires |
Judson Beck is the new Vice President/General Manager of Nexstar's WJMN-TV (Marquette) and sister station WFRV-TV (Green Bay). Judson, a 37-year broadcasting veteran, replaces Mike Smith. Smith has retired after 7 years at the helm of the two stations and after 35 years in the business. Read More
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WEMU Announces Two New Staffers in Newsroom |
Eastern Michigan University's WEMU-FM has announced the hiring of two new staff members. Cathy Shafran has joined the station as Anchor/Reporter. Josh Hakala is WEMU's new General Assignment Reporter, Read More
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WZZM Hires Brooks Blanton as News Director |
Tegna's WZZM-TV (Grand Rapids) has announced the hiring of market veteran Brooks Blanton as its new News Director. “Brooks knows West Michigan so well which is such a benefit. He knows what’s important and relevant to our audience,” said WZZM-TV President and General Manager, Dan Baylog. Read More
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WNEM-TV Revisits 1993 Local Radio in
Flint/Saginaw/Bay City
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On June 9, WNEM-TV (Flint/Saginaw/Bay City) opened its vault and took viewers back in time to 1993 local radio with a look at WMAX-AM's "Max Air-One." piloted by "Captain" Kevin Hawley. Read More and Watch Video
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Art Vuolo, Jr. Helps WGN Celebrate 100 Years |
Michigan's own Art Vuolo, Jr. made an appearance on WGN Radio in Chicago with host (and Michigan native) John Records Landecker to talk radio, including some Michigan radio history.
Art writes: "It was the day of a huge party and celebration for clients and friends at the East Wacker Drive studios. What followed was a wonderful edition of the John Records Landecker evening program with special guest...ME! I had a ball and I hope you find this a fun to watch video." Watch Here
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FREE LBS Sales Webinar:
"3 Easy Steps To More Engaging, Authentic and Profitable Copy"
with Blaine and Honey Parker, LBS Branding Experts
Tuesday. June 14 | 12:00 p.m. Eastern
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Broadcast Sellers have learned to consistently outperform other media representatives by providing more value to their clients. A massive contributor to a broadcaster's value proposition is the willingness to commit to being an ongoing student of creativity and to acquire the skill sets to best position the strengths of advertiser messages. Blaine and Honey Parker, LBS Branding Experts and owners/operators of Slow Burn Marketing, have become influential contributors to Local Broadcast Sales.
In this webinar, be prepared to raise your level of innovation performance with your ad messages.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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Donate to the Jamie McKibbin Memorial Scholarship Fund |
Following the passing of McKibbin Media Group owner and founder Jamie McKibbin in November of 2020, the MAB Foundation created the Jamie McKibbin Memorial Scholarship Fund in his honor, with the goal of providing an academic scholarship to a student showing great interest in radio or television broadcasting in Michigan.
To donate to the fund, CLICK HERE. Donations will qualify for a tax deduction based on IRS rules and regulation |
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Vox Examines the TikTok-to-Spotify Pipeline |
I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I'm out sick today. But I didn't want to leave you empty-handed, so please watch this excellent new video from the folks at Vox that explores the TikTok-to-Spotify pipeline and how it is changing the music business: Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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