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May 25 | 12:00 p.m. Eastern
Free Webinar: "What We Can Learn From Ad Agencies About Selling and Retaining Long-Term Local Direct Business" with Paul Wetland.
June 7-9 | ATSC Next Gen Broadcast Conference (Detroit)
August 8-9 | MAB Summer Advocacy Conference, Crystal Mountain Resort ( Details)
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This past Thursday night (5/19), the MAB welcomed members of SBE Central Michigan Chapter 91 to our new downtown Lansing headquarters for their monthly meeting. The meeting's main presentation was on C band satellite changes and how broadcasters may be affected. We hope to have them back in the fall for another meeting here. |
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If you were unable to attend last week's MAB Open House and Building Dedication ceremony, you missed a great event. But your MAB was able to preserve the festivities here: |
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REGISTRATION IS NOW OPEN!
Join us as the MAB gathers together for the first time since 2020 at the #MABsummer Advocacy Conference, Annual Business Meeting, and Awards Reception & Banquet August 8 & 9 at Crystal Mountain Resort in Thompsonville.
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LEGISLATIVE / REGULATORY UPDATES |
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Does the FCC Regulate Internet Content and Companies? |
In our summary of last week’s regulatory actions, I was struck by a common thread in comments made by several FCC Commissioners in different contexts – the thread being the FCC’s role in regulating Internet content companies. As we noted in our summary, both Republican commissioners issued statements last week in response to a request by a public interest group that the FCC block Elon Musk’s acquisition of Twitter. Read More
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Stephen A. Marks: 1950-2022 |
The Michigan Association of Broadcasters are mourning the loss of Stephen Marks, President and CEO of The Marks Media Group and former MAB Board and Foundation Chairman. Marks passed away on Wednesday, May 11 at the age of 72.Stephen Marks started his broadcasting career at the age of 17 as a copywriter at WINX in Rockville, Maryland. Read More
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7 Michigan Broadcasters Recipients of 2022 Regional Murrow Awards |
The Radio Television Digital News Association (RTDNA) has announced the recipients of the 2022 Regional Edward R. Murrow Awards. The 7 Michigan broadcasters won a total of 13 awards in Region 7, which is shared with Illinois, Indiana and Ohio.
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MSU's Bob Gould Wins 39th AEJMC Edward L. Bliss Award for Distinguished Broadcast Journalism Education |
The winner of this year’s Edward L. Bliss Award for Distinguished Broadcast Journalism Education is Bob Gould, a Professor of Practice in the School of Journalism at Michigan State University. Gould began his career as a television news photographer in 1990 at WILX-TV in Lansing, spending the rest of his professional career at WZZM-TV in Grand Rapids. Read More
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Ruppel Named Director of Content for Townsquare Lansing |
Jonathan "JR" Ruppel is named Director of Content for Townsquare Media's cluster in Lansing, effective June 1. He'll also become Program Director for Country WITL-FM and Classic Rock WMMQ-FM, with oversight of News/Talk WJIM-AM and Sports WVFN-AM. Read More
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Ad Market Expands For 14th Month:
Broadcast Advertising Up 1% (TV) and 3% (Radio)
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U.S. ad spending expanded for the 14th consecutive month in April, rising 4.3% over the same month a year ago. More significantly, April represented a 60% expansion over April 2020, which was the low point of the COVID-19-related ad recession two years ago. Read More
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WCSX Announces the Stone Soup Freedom Wrap to Honor Veterans Across America |
Beasley Media Group's WCSX-FM (Detroit) has announced that Big Jim’s House Stone Soup Project has taken the fundraiser for Vets Returning Home to a National Level with “The Freedom Wrap." Read More
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Industry Veteran Dick Rakovan Dies |
One-time WJR-AM (Detroit) General Sales Manager Dick Rakovan has passed away. For 20 years, Rakovan, known to many as "Rackets," served 20 years with the Radio Advertising Bureau (RAB) where he was Senior VP of Membership. Rakovan began his broadcast career at the former WKBW-AM (Buffalo, NY) working as a salesman. Read More
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"What We Can Learn From Ad Agencies About Selling and Retaining Long-Term Local Direct Business"
Wednesday, May 25 | 12:00 p.m. Eastern
Presented by: Paul Weyland
Over the decades, we in Broadcast Media have observed that many advertising agencies have become needier and greedier. We can’t escape the undeniable fact that they have a knack for winning and retaining multi-year relationships with their clients.
In this special presentation, we’ll explore some of the closing tactics agencies use to convince their clients to commit to these long-term arrangements and how we can use those same techniques to keep local direct clients local…and direct, for multiple years. His presentation will entertain you, and these principles will compliment your current selling efforts.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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Donate to the Jamie McKibbin Memorial Scholarship Fund |
Following the passing of McKibbin Media Group owner and founder Jamie McKibbin in November of 2020, the MAB Foundation created the Jamie McKibbin Memorial Scholarship Fund in his honor, with the goal of providing an academic scholarship to a student showing great interest in radio or television broadcasting in Michigan.
To donate to the fund, CLICK HERE. Donations will qualify for a tax deduction based on IRS rules and regulation |
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Why You Should Fill Your Website With Text, Not Your Emails
By: Seth Resler, Jacobs Media Strategies
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If you're going to take the time to write text, write text that lives on your website, not in your emails. Instead, your emails should contain little text and then encourage people to click a link to read more on your website. Here are five reasons why. Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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