October 13, 2021


Solutions Newsletter
Pugpig celebrates its 10th birthday with a major product launch and a birthday gift for you!
We're very excited to be celebrating two major milestones this week at Pugpig: our 10th birthday, and the launch of our latest and greatest mobile and web publishing platform. And we're letting you in on our birthday celebrations!

Dive into the digital future of journalism with The News Nirvana Podcast
In the new twice-monthly podcast, brought to you by TownNews, host Nick Parker interviews media insiders to uncover how news organizations are remaking themselves to thrive in an ever-shifting landscape.

Publisher realizes huge digital revenue stream
A weekly community publisher in the Southeastern part of the United States came into a huge digital revenue stream with AdCellerant before and during the Coronavirus pandemic.

Before partnering with AdCellerant, this publisher leveraged a different digital fulfillment company and was having trouble accomplishing increasing revenue goals because of a lack of scalability, technology and Tier 2 support. Profitability was also lower because its services were costing 60-70% of actualized revenues.

Impact from subscriber-only (premium) content
Publishers achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall.

PAGE membership adds up
As the chief financial officer at PAGE, I am focused on the numbers that add value to our 450 member publications and I want to shine a light on the sometimes overlooked numbers and benefits of the PAGE Cooperative.

The Associated Press launches AI readiness survey for local newsrooms
The Associated Press has started surveying local news outlets in the U.S. to assess their readiness to adopt technologies that use artificial intelligence, a first step in the news agency’s two-year commitment to help local newsrooms expand their use of AI tools.

Presteligence is hiring!

Looking for a change of pace? Presteligence is hiring Remote Software Support Specialists with a newspaper background. Read more to be part of our renowned, best-in-class service support team.

Automate your online and social media marketing with HyperCampaigns by ppi Media

ppi Media has developed a new solution, HyperCampaigns, which enables hundreds of regional and targeted ads to be displayed via different online and social media channels at the same time – with almost no manual work – to reduce wasted effort in digital marketing.

Kid Scoop’s mask-coloring pages help explain the COVID-19 virus to children

Emily Charrier, publisher of the Sonoma Index-Tribune weekly newspaper, has been publishing the Kid Scoop weekly feature since 1991. Recently she devoted two facing pages in the newspaper with blank masks for children to color.

“As a hometown newspaper, we have tried to cover every angle of COVID, to help our community stay informed and safe. Kid Scoop helps us reach our youngest readers, with fun activities packaged around important information. We plan to publish the decorated paper masks and keep reminding kids the importance of wearing a mask,” she said.

Case study: Newspaper taps into 20k Facebook audience by implementing Social Media Autopost

Social media is a great resource for marketing that should be automated as much as possible (using Buffer or a website plugin). In this case study, a community newspaper had 20,000 followers on Facebook, but no website.

Launching its first site a few weeks ago was like building a town in 1850 with no connection to the transcontinental railroad. But by posting article links to the website on Facebook, the paper created an immediate channel from the audience it had been developing for years.

Florida joins Column Partner Program

We are thrilled to announce that the Florida Press Association recently became the latest member of the Column Partner Program.

Florida is a key frontier for public notice policy innovation, and Column looks forward to collaborating with FPA in the wake of a historic legislative package. We are committed to empowering Florida publishers and the FPA with the technology they need to meet this new policy framework head-on.

Quad’s Gwen Maass on why flexibility is the new norm

Gwen Maass, a new member of the Alliance for Audited Media’s board of directors, serves as vice president of media services at Quad. Here she shares insights about Quad’s evolution, the value of audited print media and the pandemic’s long-term impact on media buying.

News from our Solutions Partners is also available at newspapers.org
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