Hi Greetings!

We've spent the last few days helping our clients communicate to their respective audiences about the coronavirus pandemic.

We've been updating website content, sending out emails, and adjusting our clients' social media strategies.

We thought it would be helpful to share some of the things that we’re doing with our clients in case you need assistance, too.

It's a crazy time, but we believe in you and we're here for you.

Rebecca Rice
Creative Director

Raki Wright
Digital Strategy Director
540-342-1889
What to Do

  • Send out an email.
  • Create a post or page on your website to publish coronavirus updates.
  • Post updates and tips on your social media accounts.
  • Create a letter, PDF, or other document to distribute.
  • On your website's home page, consider placing a top-of-the-page banner with text such as, "Click here for the latest information on our company's response to the coronavirus (COVID-19)". The banner text can link to a page containing your company's information regarding preparedness and safety measures.
  • Consider adding a live chat feature to your website to offer alternate ways customers can reach you (and to lessen the volume of incoming phone calls).
  • Try video conferences instead of in-person meetings with staff and customers.

What to Talk About

  • Health, safety, cleaning, safe travel tips
  • Links to resources from CDC, WHO, UNICEF, VDH, etc.
  • Office closures and event cancellations
  • Any ways you're doing business differently (e.g., some restaurants are only offering drive-thru services while others are replacing cups instead of refilling cups)
  • How to reach you if/when customers need you
  • What your organization is doing to combat any concerns
  • Access to resources you provide
  • If your products/services are geared toward families, share ideas of things to do with kids at home during school closures
  • Work from home tips
  • Products/services you offer that can be of help during this time
  • Health/retirement fields: updates on residents, how activities are being handled, ideas for ways to communicate with loved ones in lieu of travel/visits, measures to ensure adequate supplies
  • Contact information for any questions or concerns

Resources


Think about how your clients and customers are impacted by required closures (employees and their families, schools, government offices, vendors, etc.).

How can you be a source of education, tools, ideas, etc. to clients and customers to encourage them and be a source of positivity during this time?

Time is of the essence, and the sooner you can reach out and reassure your customers, the better. You've got this.
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